Product Marketing Senior Consultant

Allstate • McCullom Lake, IL

3d

About The Position

The Product Marketing Senior Consultant at Allstate helps shape the positioning, go-to-market strategy, and growth of property insurance products. This role involves collaboration with product, sales, and various marketing teams (brand advertising, media, research, analytics) to ensure effective communication of offerings in the market. The consultant will analyze data and insights, manage projects from planning to execution, and align marketing efforts with business priorities to achieve measurable impact. The ideal candidate has 3–5 years of related experience and excels at translating products into clear, compelling value propositions, demonstrating the ability to think ahead, work independently, and collaborate effectively across teams. The work directly influences how prospective customers understand and engage with property products, offering exposure to strategy, analytics, creative development, and cross-functional teams, while contributing ideas that make a real impact.

Requirements

• 3–5 years of experience in marketing, product marketing, or related roles.
• A curious mindset and eagerness to learn.
• Strong attention to detail and advanced communication skills.
• Proven ability to juggle multiple projects, work independently, and adapt to new challenges.
• 3 or more years of experience

Nice To Haves

• Experience with marketing tools like Power BI and Adobe

Responsibilities

• Contribute to developing clear, differentiated positioning and messaging for property products and ensure consistency across marketing touchpoints.
• Translate research and consumer insights into actionable product and marketing strategies.
• Assist with planning and executing new product launches across distribution channels.
• Collaborate on market research and competitive analysis to identify trends and whitespace, help uncover new customer segments, and partner with brand advertising teams on creative requests.
• Build strong relationships across marketing and business teams; share ideas and contribute on cross-functional projects.
• Prepare presentations, program overviews, and recaps for leadership and stakeholder meetings.
• Manage new or unfamiliar projects with support as needed

Benefits

• Opportunity to take your skills and push them to the next level.
• Encouragement to challenge the status quo.
• Opportunity to shape the future of protection while supporting causes that mean the most to you.
• Being part of a winning team making a meaningful impact.
• An environment that fosters innovative thinking where you’ll be able to explore your ideas and feel proud of the work you do.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed