Product Marketing, New Verticals

Clay Labs•New York, NY

2d•$180,000 - $220,000

About The Position

Clay is seeking a Product Marketer to develop playbooks for expanding into new verticals beyond their core B2B SaaS customer base. This role is crucial for diversifying revenue and building a more resilient customer base. The Product Marketer will collaborate with the Partnerships and Sales teams to package Clay for industries like financial services and real estate, understanding their go-to-market strategies, and developing resonant positioning, use cases, and assets. Over time, these vertical playbooks will be integrated into Clay's core sales motion.

Requirements

5+ years of professional experience
3+ years in product marketing
Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona
Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about
Strong visual design craft — ability to tell a story visually in slides and ship a great one-pager
Commercial acumen — ability to prioritize impactful work and quickly understand GTM in different verticals

Nice To Haves

Background in banking, private equity, consulting, or growth/finance
Experience working in or selling into financial services, real estate, or other non-tech verticals

Responsibilities

Build Clay's new verticals playbook, including positioning, use cases, and assets for expansion beyond the core customer base.
Develop vertical-specific positioning and messaging, translating Clay's capabilities into language and use cases that resonate with customers in target verticals.
Communicate ROI in customer language by building positioning and assets aligned with the real outcomes customers in each vertical care about.
Collaborate with the Partnerships team and specialized sales motion to package Clay for portfolio companies and direct prospects in target verticals.
Translate learnings from new verticals into top-of-funnel programs and assets for the broader Sales team.
Prioritize high-leverage verticals and move quickly between them.
Create reusable frameworks rather than over-optimizing for individual firm or customer needs.
Surface vertical-specific product gaps to Product and partner to close them.
Integrate AI tools, including Clay, to automate routine tasks and enhance work effectiveness.