Sr. Manager, Integrated Marketing Communications, New Verticals

e.l.f. Beauty•Los Angeles, CA

8d•Hybrid

About The Position

This role sits within e.l.f. Beauty's New Verticals business, an entrepreneurial incubator focused on building and scaling the next generation of e.l.f. brands, communities, and category-defining ideas. The position requires a collaborative leader who can build strong cross-functional relationships across Brand, Creative, PR, Influencer, Community, Paid Media, Connected Commerce, and agency partners to drive integrated business impact. The ideal candidate is deeply tapped into culture, creators, and consumer behavior, understanding how brands earn attention and create engaging moments. This role involves wearing multiple hats, moving at e.l.f. speed, and balancing strategic thinking with hands-on execution, including ideating social-first content strategy, briefing creators, building influencer seeding plans, concepting IRL activations, community management, and partnering with agencies.

Requirements

6–8 years of experience across integrated marketing, communications, social, and influencer marketing.
Proven ability to build and grow communities through culturally relevant storytelling, creator relationships, and experiences.
Strong understanding of how earned media and social conversation work together with paid media to amplify reach, improve efficiency, and maximize the impact of campaigns, creators, partnerships, and cultural moments.
Passion for expanding new audiences while going deep with subcultures and communities that shape culture, identifying whitespace opportunities.
Excellent communication, copywriting, and presentation skills.
Collaborative, humble, hungry, highly organized, and energized by ambitious goals.
Scrappy, entrepreneurial, and excited by the opportunity to grow alongside a new business and brand.

Nice To Haves

Beauty, fashion, or CPG experience.

Responsibilities

Serve as the integrated marketing flywheel lead, connecting social, influencer, PR, community, commerce, and experiential into one seamless ecosystem to drive measurable ROI, business growth, and real-time optimization.
Help shape the brand's voice, personality, and cultural identity through integrated marketing across social, influencer, PR, partnerships, events, community, and earned storytelling.
Translate consumer insights, trends, and platform behaviors into timely, relevant marketing moments, identifying whitespace opportunities and emerging cultural conversations.
Lead social strategy and day-to-day execution across TikTok, Instagram, YouTube, and emerging platforms, overseeing the social content calendar and ensuring alignment with launches, campaigns, and business priorities.
Partner cross-functionally with Creative and agencies to develop platform-native content and compelling creative briefs, tracking campaign performance and social analytics to surface actionable insights and optimization opportunities.
Build and execute creator strategies across paid and organic, partnering closely with influencer agencies and key stakeholders.
Identify emerging creators and culturally relevant voices that align with the brand’s values, aesthetic, and audience.
Oversee creator partnerships, product seeding, campaign coordination, and performance tracking to ensure impactful execution and measurable results.
Partner closely with PR teams and external partners to maximize earned media, cultural conversation, and brand buzz.
Concept and execute scrappy, high-impact events, creator experiences, and community activations.