Product Marketing

U.S. Bank National Association • Sandy Springs, GA

10d • $111,605 - $131,300

About The Position

We are seeking a Product Marketing Manager to help commercialize and grow our small and medium-sized business (SMB) offers, with a strong emphasis on retail, healthcare, and professional/personal services. This is a critical hire as we scale our commerce capabilities and bring high-impact product initiatives to market.
This role will partner closely with the go-to-market team and collaborate across Product, Engineering, Sales, Customer Success, Partnerships/Channels, Operations, Support, Finance, and Marketing to ensure successful launches and improvements to existing solutions. Working independently, you will bring clear customer insight, strong judgment, and a high bar for execution to help teams align on what to ship, how to launch it, and how to drive adoption and revenue.

Requirements

• Master's degree, or equivalent work experience
• 10 or more years of experience in project management activities

Nice To Haves

• 10+ years of experience in product marketing, product commercialization, or go-to-market roles.
• Proven experience marketing to small and medium-sized business (SMB) buyers (owner/operator personas) and/or multi-location SMB customers.
• Experience leading launches from planning through post-launch improvements, including sales enablement assets and training.
• Comfort using data to make decisions (e.g., market sizing, funnel analysis, cohort/adoption metrics) and set measurable success criteria.
• Strategic and thoughtful communicator with outstanding written and verbal communication skills and a track record of turning complex products into simple, customer-reading messaging
• BA/MBA in marketing, or other business related field
• Strong understanding of the healthcare payments space.
• Ability to work independently, manage multiple priorities, and operate well in ambiguity.
• Demonstrated marketing and marketing research skills
• Considerable knowledge of product/program development, pricing, implementation and strategic analysis
• Experience working with partner-led selling (resellers/independent software vendors (ISVs)/referral partners), including building materials partners can use to sell.
• Strong analytical skills (financial and competitive analysis; sizing opportunities; measuring adoption).
• Demonstrated management, leadership and interpersonal skills
• MBA or other advanced degree in marketing or a related business field (preferred, not required).

Responsibilities

• Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs-to-be-done
• Own the positioning architecture vs. alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels
• Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization
• Own end-to-end launch plans (tiering, success metrics, readiness); drive post-launch iteration to improve adoption and performance
• Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battlecards—optimized for fast SMB sales motions and partner delivery
• Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions
• Partner on onboarding, in-product messaging, retention, and expansion motions—accounting for SMB churn dynamics and implementation constraints
• Support business process questions sales presentations and messaging deliverables, and training content planning and delivery
• Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees