Product Marketing

U.S. Bank•Minneapolis, MN

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. We are seeking a Product Marketing Manager to help commercialize and grow our small and medium-sized business (SMB) offers, with a strong emphasis on retail, healthcare, and professional/personal services. This is a critical hire as we scale our commerce capabilities and bring high-impact product initiatives to market. This role will partner closely with the go-to-market team and collaborate across Product, Engineering, Sales, Customer Success, Partnerships/Channels, Operations, Support, Finance, and Marketing to ensure successful launches and improvements to existing solutions. Working independently, you will bring clear customer insight, strong judgment, and a high bar for execution to help teams align on what to ship, how to launch it, and how to drive adoption and revenue.

Requirements

Master's degree, or equivalent work experience
10 or more years of experience in project management activities
10+ years of experience in product marketing, product commercialization, or go-to-market roles
Proven experience marketing to small and medium-sized business (SMB) buyers (owner/operator personas) and/or multi-location SMB customers
Experience leading launches from planning through post-launch improvements, including sales enablement assets and training
Comfort using data to make decisions (e.g., market sizing, funnel analysis, cohort/adoption metrics) and set measurable success criteria
Strategic and thoughtful communicator with outstanding written and verbal communication skills and a track record of turning complex products into simple, customer-reading messaging
Demonstrated marketing and marketing research skills
Considerable knowledge of product/program development, pricing, implementation and strategic analysis
Experience working with partner-led selling (resellers/independent software vendors (ISVs)/referral partners), including building materials partners can use to sell
Strong analytical skills (financial and competitive analysis; sizing opportunities; measuring adoption)
Demonstrated management, leadership and interpersonal skills
Ability to work independently, manage multiple priorities, and operate well in ambiguity

Nice To Haves

BA/MBA in marketing, or other business related field
Strong understanding of the healthcare payments space
MBA or other advanced degree in marketing or a related business field (preferred, not required)

Responsibilities

Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs-to-be-done
Own the positioning architecture vs. alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels
Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization
Own end-to-end launch plans (tiering, success metrics, readiness); drive post-launch iteration to improve adoption and performance
Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battlecards—optimized for fast SMB sales motions and partner delivery
Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions
Partner on onboarding, in-product messaging, retention, and expansion motions—accounting for SMB churn dynamics and implementation constraints
Support business process questions sales presentations and messaging deliverables, and training content planning and delivery
Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
Pension