Product Marketing

U.S. Bank • Atlanta, GA

23h

About The Position

At U.S. Bank, we are committed to helping customers and businesses make better financial decisions and enabling communities to grow. As a wholly owned subsidiary of U.S. Bank, Elavon builds platforms and ecosystems to help over 1.5 million customers worldwide achieve their financial goals, offering tailored payment solutions powered by the latest technology. We are seeking a Product Marketing Manager to commercialize and grow our small and medium-sized business (SMB) offers, with a strong emphasis on retail, healthcare, and professional/personal services. This is a critical role to scale our commerce capabilities and bring high-impact product initiatives to market. The Product Marketing Manager will partner closely with the go-to-market team and collaborate across Product, Engineering, Sales, Customer Success, Partnerships/Channels, Operations, Support, Finance, and Marketing to ensure successful launches and improvements to existing solutions. Working independently, this role requires clear customer insight, strong judgment, and a high bar for execution to help teams align on product development, launch strategies, and driving adoption and revenue.

Requirements

• Master's degree, or equivalent work experience
• 10 or more years of experience in project management activities
• 10+ years of experience in product marketing, product commercialization, or go-to-market roles
• Proven experience marketing to small and medium-sized business (SMB) buyers (owner/operator personas) and/or multi-location SMB customers
• Experience leading launches from planning through post-launch improvements, including sales enablement assets and training
• Comfort using data to make decisions (e.g., market sizing, funnel analysis, cohort/adoption metrics) and set measurable success criteria
• Strategic and thoughtful communicator with outstanding written and verbal communication skills and a track record of turning complex products into simple, customer-reading messaging
• BA/MBA in marketing, or other business related field
• Strong understanding of the healthcare payments space
• Ability to work independently, manage multiple priorities, and operate well in ambiguity
• Demonstrated marketing and marketing research skills
• Considerable knowledge of product/program development, pricing, implementation and strategic analysis
• Experience working with partner-led selling (resellers/independent software vendors (ISVs)/referral partners), including building materials partners can use to sell
• Strong analytical skills (financial and competitive analysis; sizing opportunities; measuring adoption)
• Demonstrated management, leadership and interpersonal skills

Nice To Haves

• MBA or other advanced degree in marketing or a related business field

Responsibilities

• Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs-to-be-done
• Own the positioning architecture vs. alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels
• Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization
• Own end-to-end launch plans (tiering, success metrics, readiness); drive post-launch iteration to improve adoption and performance
• Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battlecards—optimized for fast SMB sales motions and partner delivery
• Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions
• Partner on onboarding, in-product messaging, retention, and expansion motions—accounting for SMB churn dynamics and implementation constraints
• Support business process questions sales presentations and messaging deliverables, and training content planning and delivery
• Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees