Product Marketing Manager - Credit

Plaid•San Francisco, CA

About The Position

Plaid is hiring a Product Marketing Manager for its Credit Product Marketing team, which drives go-to-market success for new and existing Credit products. The role partners with Product, Partnerships, Revenue, and Marketing teams to understand customer pain points, identify market opportunities, and grow Plaid’s Credit product portfolio. The Product Marketing Manager owns how Credit products are brought to market, from alpha through general availability. This includes leading product-market-fit work, developing ideal customer profiles and customer insights, setting go-to-market strategy, and owning end-to-end messaging, positioning, and sales enablement. The role represents customer needs in product decisions and helps ensure Credit products are clearly differentiated, effectively launched, sold, and adopted at scale.

Requirements

At least 8 years of experience, including at least 5 years in product marketing or another strategic go-to-market role at a B2B software company.
Outstanding written, storytelling, and visual communication skills, including the ability to develop marketing and sales content that resonates with lenders.
Exceptional ability to conceptualize and execute integrated marketing campaigns.
Ability and desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, and Engineering, and develop an in-depth understanding of how solutions work and deliver customer value.
Strong presence and verbal communication skills.

Nice To Haves

Credit or lending experience is strongly preferred.

Responsibilities

Gather and synthesize customer feedback, competitive intelligence, pricing signals, and total addressable market analysis for the Credit product area.
Develop and maintain ideal customer profiles (ICPs), define audience targeting for Credit use cases, and lead customer discovery.
Steward Credit products through alpha and beta, including managing the design partner process.
Provide data-driven recommendations to the product team on feature sets, architecture, and pricing, and represent customer needs in roadmap reviews.
Turn qualitative and quantitative customer insights into actions and consistently communicate customer themes to Product in partnership with Credit GTM.
Own end-to-end messaging and positioning for the Credit product area, including developing narrative hierarchies and validating messaging through experimentation, research, and field testing.
Update messaging based on product changes, competitive shifts, and go-to-market performance, and partner with other product marketing managers on relevant use-case and cross-product messaging.
Create and drive go-to-market strategies and launch plans for Credit products; set program goals and track adoption and funnel metrics.
Develop integrated campaign strategies with marketing channel owners and proactively identify and resolve obstacles to go-to-market execution.
Own Credit product go-to-market and sales enablement, keeping collateral accessible, current, and reliable across channels.
Lead enablement sessions tailored to the audience and sales stage, systematically gather sales feedback, and incorporate it into future materials.
Identify and close enablement gaps proactively.