Product Marketing Manager

Cohesity • Roseville, MN

4d • $118,320 - $147,900 • Hybrid

About The Position

Cohesity is seeking a B2B Product Marketing Manager to drive revenue and shape go-to-market strategy for its AI portfolio. The role focuses on understanding customer needs, developing differentiated positioning, raising brand awareness and relevance in the AI market, and driving pipeline growth. The Product Marketing Manager will work across product management, sales, marketing, and partner enablement, and represent Cohesity at external events. The position is based in the Minneapolis area and requires regular work from the Roseville office. Employees within a reasonable commute of a core office work onsite two to three days per week.

Requirements

• At least 8 years of product marketing experience in a relevant enterprise software organization.
• Demonstrated ability to use AI tools to enhance productivity, streamline workflows, and support decision-making.
• Excellent storytelling skills and exceptional written and spoken communication.
• Ability to balance multiple projects and work with multiple stakeholders.
• Ability to identify customer needs and position B2B products or solutions for diverse target audiences.
• Proactive, strong sense of ownership, and ability to excel in a dynamic software environment.
• Professional English proficiency for customer and internal communication.
• Bachelor's degree in a related field or equivalent experience.
• Must be based in the Minneapolis area and able to work regularly from the Roseville office.

Nice To Haves

• Experience in AI data platforms, DevOps, data lakes, data catalogs, RAG, and/or AI workflow tools; highly desired but not required.

Responsibilities

• Work with product management, sales, and marketing to understand customer requirements and develop target personas for people responsible for deploying, maintaining, and delivering AI projects.
• Create clear, differentiated messaging and positioning for AI products, solutions, and campaigns for IT leadership, DevOps, and AI practitioners.
• Develop and implement a go-to-market strategy to increase Cohesity and product brand awareness and relevance in AI while driving pipeline growth.
• Develop and implement a content strategy, creating materials such as collateral, videos, presentations, and blogs to support demand generation campaigns.
• Define and drive promotional activation to place Cohesity in the consideration set for AI projects.
• Represent Cohesity and its solutions at speaking engagements, conferences, media events, and analyst briefings.
• Partner with sales and partner enablement teams to develop sales enablement collateral and support field communication.

Benefits

• Health and wellness benefits
• Vacation
• Paid holidays and refresh days
• 401(k) retirement plan
• Life insurance
• Disability insurance
• May be eligible for bonus compensation, commission if in a sales function, and/or equity grants

What This Job Offers

• Job Type: Full-time
• Career Level: Senior