Product Marketing Manager, solutions clients

Inqom

About The Position

In a context of growth and structuring of our Marketing team, we are strengthening our organization with a key position of Product Marketing Manager, client solutions. The role focuses on the solutions that accounting firms offer to their own VSE-PME clients: financial management, electronic invoicing, payroll, and pre-accounting. Your playground is at the intersection of three major transformations: the generalization of electronic invoicing, the digitalization of VSE-PMEs, and the evolution of the role of firms, which are becoming true service distributors. The role of PMM, client solutions covers the following scope: Products: Inqom Gestion, our management offers distributed by the firm to its clients under its brand, at its prices. The Inqom mobile application: which allows the firm's clients to process their accounting documents and monitor their activity from their smartphone. Transformation of firms: The deployment of a new commercial offer is a global transformation project for the firm's organization, and a key point of our market differentiation. Inqom Care and Care+: our support programs for the migration and adoption of Inqom Gestion tools by the firm's employees and clients.

Requirements

Minimum 7 years of experience in Product Marketing.
Experience with VSE-PME targets and ideally with models distributed through partners or resellers.
Ability to quickly grasp complex, regulatory, or financial subjects.
Solid experience in Sales Enablement.
Excellent writing and synthesis skills.
Ability to work with expert stakeholders and quickly build a relationship of trust.
Demonstrable experience with AI or agentic tools.
Autonomy, curiosity, and ability to progress in a developing environment.
Action-oriented, with the ability to see the big picture.
Fluent French, professional English.

Nice To Haves

Knowledge of accounting, fintech, financial services, or management software is a real plus.
Experience with products related to automation, data, or AI will also be appreciated.

Responsibilities

Define priority segments, value propositions, and messages for our various offers.
Build a clear narrative around Inqom Gestion, the Approved Platform, payroll, and pre-accounting.
Adapt messages to the needs of firms and their VSE-PME clients.
Make our model clear: the firm buys from Inqom, resells under its own brand, retains the client relationship, and captures the margin.
Build tools to enable firms to sell these offers: simulators, grids, arguments, sales support materials.
Help firms integrate these solutions into their own offers and service packages.
Prepare and coordinate the launches of new offers or evolutions.
Define the messages, materials, and tools necessary for their market launch.
Support Sales, Customer Success, and partner firms in their adoption.
Collaborate with our CRO and Revenue team managers to define sales tools and materials to equip firms in distributing our offers.
Create commercial materials: presentations, offer sheets, battlecards, use cases, objection scripts, video content.
Collaborate with the Change Management team: the PMM will be their partner in building standard target organization documents for firms.
Train sales teams on each evolution of the scope.
Evolve materials based on field feedback and their actual use.
Analyze purchasing behaviors, adoption barriers, and objections.
Monitor editors of management software, fintechs, and other market players.
Maintain up-to-date battlecards: positioning, pricing, differentiators, switching arguments, and responses to objections.
Transform market insights into recommendations for the Product and Marketing teams.