Product Marketing Manager

LotusFlare•Toronto, ON

4d•Onsite

About The Position

Nomad eSIM is seeking an experienced Product Marketing Manager to join their marketing team in Toronto. This is a foundational role for Nomad B2B, responsible for establishing and leading the entire B2B product marketing function across all verticals. The ideal candidate will possess exceptional English language and writing skills, coupled with a solid understanding of enterprise software and SaaS. This role involves defining and executing Nomad's B2B go-to-market and product marketing strategy in close collaboration with Product and Sales teams. The position reports to the Global Marketing Lead in Singapore, with a secondary reporting line to the Director of Sales for Nomad in London.

Requirements

Minimum 5 years of experience in product marketing within SaaS or technology companies.
Proven experience taking complex B2B technology products to market, ideally across API-led, platform, or SaaS businesses.
Ability to deeply understand a technical product stack and turn it into clear positioning, messaging, and differentiated value propositions.
Demonstrated ownership of go-to-market strategy, from ICP definition and use cases through to launch, enablement, and growth.
Strong commercial mindset, with experience supporting pipeline generation, deal execution, and post-sale expansion alongside sales teams.
Ability to work directly with customers and prospects to validate messaging, refine ICPs, and influence product and GTM direction.
Experience building and executing integrated marketing plans across content, email, events, social, and sales enablement.
Comfortable operating in a zero-to-one environment with high autonomy, accountability, and cross-functional influence.
Strong written and verbal communication skills, with the ability to simplify complex ideas for technical and non-technical audiences.
Ability to execute a unified search strategy that bridges SEO, SEM, and AI Discovery. Proficiency with the modern search stack (e.g., Ahrefs/Semrush, Google Ads, and AI-tracking tools like Profound or RankScale).
Bachelor’s degree in Marketing, Communications, or Business. A master's degree is a plus.
Experience working across global time zones (US, UK, Serbia, India, China, Singapore).

Nice To Haves

A master's degree is a plus.

Responsibilities

Craft clear messaging and unique selling propositions that distinguish Nomad in the market.
Communicate the core ideas of Nomad and the value our products deliver to customers and prospects.
Plan and lead in the launch of new offerings and services across global markets.
Create marketing materials such as blog posts, website copy, case studies, product briefs, sales presentations, and POV papers to support enterprise sales efforts.
Manage a full yearly marketing release roadmap ensuring all future product releases are communicated to the market clearly and timely.
Present LotusFlare and Nomad offerings to internal teams and external clients, aligning product value propositions with go-to-market strategies.
Work closely with Nomad sales leadership and broader business stakeholders to ensure the growth engine and GTM strategy are fully aligned with overall marketing objectives.
Become the subject-matter expert on the Nomad B2B technology stack, including API-driven eSIM provisioning and wholesale offerings (eSIMfx).
Support RFXs with enterprise clients by providing sales enablement tools, collateral, and bespoke designs based on client requirements.
Translate these insights into a structured monthly B2B marketing plan spanning social, events, email, and sales enablement.
Partner with the sales team on prospecting, deal support, and post-sale upsell initiatives.
Conduct market research to gain an understanding of the competitive landscape and help establish product differentiators.
Coordinate timelines and deliverables with Product Management to align marketing initiatives with product development cycles.
Architect and execute a "Search Everywhere" strategy that integrates SEO, Paid Search, and GEO (Generative Engine Optimization) to ensure the product is cited as the authoritative solution in AI-generated answers, dominates top-of-page paid placements, and maintains high-intent organic rankings for our core software category.