Product Marketing Manager

Upwind Security • San Francisco, CA

3d

About The Position

Upwind is seeking its first Sales Enablement Manager (PMM), a hybrid role encompassing Go-To-Market enablement, technical expertise, and storytelling. This position involves translating complex cloud security concepts into clear, compelling narratives for engineers and security leaders. The ideal candidate will have a deep understanding of cloud security architecture, runtime behavior, Kubernetes, identity flows, APIs, and kernel-level telemetry, and be able to communicate this effectively through content. The role requires a blend of technical understanding and marketing acumen to create content that builds trust and credibility. The PMM will report to the Head of Product Marketing and collaborate with Product, Engineering, Demand Gen, Sales, and leadership to develop market-ready messaging and assets that drive pipeline impact.

Requirements

• 4+ years of experience in product marketing, technical marketing, solutions engineering, product management, or a related role at an enterprise SaaS company, ideally in cloud security or cloud infrastructure.
• Deep curiosity about how things work, comfortable reading architecture docs, asking engineers hard questions, and understanding runtime systems at a technical level.
• Understanding of the full sales processes, from pitching, to Demo to POC to production.
• Strong technical writing skills, able to turn complex infrastructure concepts into structured, compelling narratives without oversimplifying or hiding behind jargon.
• Experience marketing to technical audiences (security engineers, DevOps teams, platform engineers, CISOs) and understanding how to earn credibility with them.
• Hands-on execution mindset: defining positioning, writing blogs, building page outlines, creating sales assets, and helping get them live.
• Familiarity with cloud-native environments: Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, or related domains.
• Comfort working cross-functionally to translate between Engineering, Sales, and Marketing without losing clarity or technical accuracy.
• Fluency in modern marketing tools: CMS platforms, marketing automation tools like HubSpot, web tools like Webflow, analytics platforms, and enablement systems. Bonus for experience with demo tools, Storylane, or technical visualization tools.
• Data-informed and impact-driven, caring about adoption, engagement, and pipeline influence, and refining messaging based on real feedback from the field.
• Comfortable with ambiguity and speed, energized by building in a fast-moving startup where features ship quickly and messaging evolves alongside the product.
• Motivated by building and impact, wanting to help define how runtime-powered cloud security is understood in the market, and taking pride in producing work that is technically excellent and materially drives growth.

Responsibilities

• Own the technical narrative for Go To Market Enablement.
• Partner with Product to define use cases, and build supporting assets and training material for new features and releases.
• Create and execute high-impact technical content, including deep-dive technical blogs, solution guides, architecture explainers, and product landing pages.
• Partner closely with Content Marketing to translate complex messaging into creative content formats and experiences across written, social, video, etc.
• Translate complex architecture into clear value by turning runtime telemetry, eBPF instrumentation, Kubernetes metadata, identity context, and API flow mapping into differentiated, defensible positioning.
• Support demand with technical credibility by collaborating with Demand Gen to provide strong technical angles for campaigns, content offers, and field programs.
• Develop competitive and market POVs by analyzing the CNAPP and cloud security landscape to create technically grounded differentiation and comparison assets.
• Keep our technical voice sharp, ensuring product storytelling is precise, modern, and human, authoritative when discussing architecture, and approachable when discussing customer value.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed