Product Marketing Manager

Rush Street Interactive

3d•$85,000 - $120,000•Remote

About The Position

As the Product Marketing Manager, you will be instrumental in executing marketing strategies to support our online casino and sportsbook. This hands-on position focuses on bolstering overall user acquisition, retention, and engagement by managing cross-vertical marketing initiatives and go-to market plans. Additionally, this role supports the optimization of creative performance by planning creative tests and regularly monitoring the competitive landscape.

Requirements

Bachelor’s degree in marketing, Digital Marketing, or Project Management preferred, or equivalent relevant work experience.
3+ years in product marketing, marketing project marketing, or related role within the online gaming, sports betting, or mobile gaming industry.
Demonstrated ability to manage complex projects with multiple stakeholders across Marketing, Product, Operational and BI disciplines.
Ability to analyze, interpret, and effectively act on campaign performance, market data, and user behavior.
Proficiency in digital creative processes including conceptualization, briefing, optimization, testing, and review.
Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs.
Exceptional written and verbal communication skills to convey ideas and inspire action.
Comfortable working in a dynamic, fast-paced, iterative environment while managing flexing priorities.
Able to travel occasionally both domestically and international

Responsibilities

Support Product Marketing Initiatives: Assist in the planning and execution of product marketing efforts aimed at improving brand visibility, user acquisition, onboarding, engagement, and retention.
Drive Cross-Functional Collaboration: Partner closely with the Creative, Product, and User Acquisition teams to align and establish dynamic workflows to effectively execute on product marketing initiatives, campaigns, and tentpole moments.
Contribute to Messaging & Go-to-Market Plans: Help develop marketing narratives and collateral that resonate with target audiences and are grounded in competitive analysis and user insights.
Enable Growth Opportunities: Partner with the User Acquisition and Creative team to identify and support project management of high-potential campaign opportunities that support optimized performance.
Utilize & Share Data to Inform Decisions: Track product, user, and campaign data to produce actionable post-campaign analysis and insights; share regularly with stakeholders to inform business decisions.
Own Key Projects: Lead specific product marketing initiatives from ideation through execution, ensuring timelines are met and stakeholders are aligned.