MBA Full-Time Hire - Product Marketing
About The Position
Verkada is hiring a Product Marketing Manager to oversee product launches and go-to-market initiatives and help ensure their success. The role develops launch plans and deliverables, differentiated messaging and positioning, and go-to-market strategies in partnership with Product Management. It also creates marketing and sales collateral and works across Product, Engineering, Sales, Creative, Demand Generation, and Channel Marketing to build market presence, drive pipeline, and improve sales win rates. The position reports to the Associate Director of Product Marketing. This role is based on-site at Verkada’s headquarters in San Mateo, California, five days per week. Candidates must be graduating from an accredited MBA program in 2027 and have 2–4 years of product marketing experience in a B2B technology environment.
Requirements
- Must be graduating from an accredited MBA program in 2027.
- 2–4 years of product marketing experience in a B2B technology environment.
- Experience working cross-functionally with Product, Engineering, Sales, Creative, and Marketing teams.
- Strong writing ability for varied audiences, including technical content.
- Ability to help drive creative and content efforts across the marketing organization.
Responsibilities
- Lead product launches, including planning and creating or managing deliverables to maximize their market impact.
- Develop competitively differentiated product messaging and positioning based on user research, market insights, and product knowledge.
- Partner with Product Management to create go-to-market plans, including target markets, bill of materials, and activation strategy.
- Work with Creative, Demand Generation, and Channel Marketing to increase market presence and drive pipeline through assets such as videos, webinars, thought leadership, and email nurture.
- Partner with Sales to understand customer responses to products and messaging and develop collateral to improve win rates.
- Become a product subject matter expert and evangelist, and unite Marketing, Sales, and Product teams to drive business results.
- Enable and motivate sales teams to position and sell products effectively.
Benefits
- Healthcare programs, including at least one plan with 100% of employee premiums covered and family premiums covered at 80% under all plans.
- Nationwide medical, vision, and dental coverage.
- Starting January 2027, a 401(k) match based on eligible earnings; the match vests on the employee’s two-year anniversary.
- Health Savings Account with annual employer contributions and Flexible Spending Account.
- Expanded mental health support.
- Paid parental leave and fertility benefits.
- Paid holidays, firmwide extended holidays, flexible PTO, and personal sick time.
- Professional development stipend.
- Wellness and fitness benefits.
- Healthy lunches provided daily.
- Commuter benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
