Product Marketing Manager

Open Text Corporation • Richmond Hill, ON

9d • $98,080 - $147,120

About The Position

OpenText is seeking a Product Marketing Manager to support its Content Cloud go-to-market strategy. This role will be responsible for developing and maintaining content and messaging assets that support sales teams, drive demand generation, and communicate a unified Content Cloud story across all buyer interactions. The position is central to activating the AI Content Management narrative and the broader Content Cloud messaging strategy, working within an established North Star messaging framework. The role involves translating this framework into a scalable content library, including pitch decks, web copy, blogs, social media content, and demand generation assets. Support for persona- and industry-focused content for the Content BU may also be required. The Product Marketing Manager will report to the Director of Product Marketing for Content Cloud and collaborate with various marketing teams to ensure messaging consistency and differentiation.

Requirements

• Minimum 5–7 years of experience in marketing, with at least 2–3 years in a content-focused or product marketing role in a B2B technology environment.
• Exceptional writing and content creation skills across multiple formats and channels.
• Expert-level proficiency with AI-powered content tools (such as ChatGPT, Claude, Jasper, or equivalent), with demonstrated ability to use them to produce high-quality content at scale.
• Strong grasp of enterprise software marketing, ideally with exposure to content management, information governance, intelligent document processing, or adjacent domains.
• Ability to work within established messaging frameworks and translate strategic guidance into execution-ready content without losing nuance or impact.
• Highly organized with strong project management instincts, able to manage multiple content streams, deadlines, and stakeholders simultaneously.
• Collaborative team player who builds strong relationships, communicates proactively, and can influence without formal authority.
• A self-starter with high creative standards who takes ownership, iterates quickly, and is driven by measurable outcomes.

Responsibilities

• Own the creation and ongoing maintenance of a defined Content Cloud content kit, including pitch decks, web pages, blog posts, social content, solution briefs, sales tools, and demand generation assets.
• Translate the Content Cloud North Star messaging framework into audience-ready content across all four engagement levels: strategic narrative, executive activation, value alignment, and solution validation.
• Develop persona- and industry-specific content to support targeted go-to-market motions across key verticals and buyer roles as needed.
• Ensure all content is current, consistent, and aligned to approved messaging, managing version control and content refresh cycles.
• Produce high volumes of quality content efficiently by leveraging AI-powered tools and workflows, while maintaining brand voice and strategic coherence.
• Apply the Content Cloud North Star messaging guide to produce content that accurately reflects our value across document management, intelligent document processing (IDP), information governance, process automation, and business integrations.
• Partner with Product Marketing leads to stay current on evolving product capabilities, competitive dynamics, and market context, using that input to maintain and update the North Star messaging guide.
• Develop sales-ready materials including pitch decks, one-pagers, objection handling guides, and competitive positioning content that support field confidence and accelerate deals.
• Collaborate on meeting preparation guides and call scripts aligned to the messaging framework.
• Ensure the content library is organized, discoverable, and easy for sales teams to use in partnership with our Sales Enablement team.
• Partner with Content Strategy to produce content that drives pipeline, including emails, landing pages, social posts, and digital assets.
• Support campaign execution by developing content tailored to audience segments, buying stages, and channel requirements.

Benefits

• Thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing.
• Details about compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed