Product Marketing Manager

Berklee College of Music•Boston, MA

7d•Hybrid

About The Position

Berklee is seeking a strategic, creative, and mission-driven Product Marketing Manager to help launch and grow our reimagined alumni portal. This is a unique opportunity to shape how Berklee engages its global alumni community through compelling content, thoughtful messaging, and innovative digital experiences. The ideal candidate thrives in a collaborative, fast-paced environment, balancing hands-on execution with strategic vision to elevate alumni engagement and reflect Berklee’s vibrant community. About Berklee Berklee is the world’s leading institution for music, dance, and theater education, offering transformative programs in performance, production, composition, business, education, music therapy, and cultural studies. With students from over 100 countries and an alumni network of 84,000+, Berklee empowers inspired artists and creative entrepreneurs to make meaningful contributions to the world. Our community has earned over 300 Grammys, 100 Latin Grammys, and countless other prestigious awards. Berklee values creativity, innovation, and a student-centered approach. We foster a culture of inclusion, collaboration, and balance, where mission-driven work and professional growth go hand-in-hand. Role Overview Working with cross-functional teams across Product/Tech, Alumni Affairs, and Communications & Marketing, and others, the Product Marketing Manager will define product positioning, develop go-to-market strategies, and create engaging digital content that resonates with alumni. This role combines strategic thinking with tactical execution, supporting the lifecycle of the alumni portal from launch to ongoing engagement.

Requirements

7+ years of experience in product marketing, lifecycle marketing, brand marketing, or content strategy.
Experience developing positioning, messaging, and go-to-market strategies for digital products or platforms.
Strong copywriting and content development skills for diverse audiences.
Experience with marketing automation tools such as Salesforce Marketing Cloud or Mailchimp and web analytics platforms like Google Analytics.
Familiarity with CRM platforms, CMS tools, and UX design principles.
Excellent project management and cross-functional collaboration skills.

Nice To Haves

Experience in higher education, nonprofit, or mission-driven organizations is a plus.

Responsibilities

Define and communicate clear product positioning and messaging for the alumni portal.
Lead go-to-market strategies and execute launch campaigns, including digital and email marketing initiatives.
Develop content and creative assets including copy, imagery, email, and web content to drive awareness, adoption, and retention.
Collaborate with Alumni Affairs and Communications & Marketing to create alumni-centered stories, community updates, and campaigns.
Translate product features into compelling narratives tailored to diverse audiences.
Manage content calendars aligned with product milestones and alumni engagement efforts.
Partner with design and engineering teams to align messaging with user experience and in-product communications.
Analyze performance data to optimize campaigns, content, and digital experiences.