Product Marketing Manager (On Call)

Phaedon • Minneapolis, MN

1d • Remote

About The Position

Phaedon is seeking a strategic and execution-focused Product Marketing Manager (On Call) to help accelerate growth for our loyalty technology platform. This role will sit at the intersection of Product, Sales, Marketing, and Client Strategy, owning how we position our platform, bring new capabilities to market, and translate product innovation into clear customer value. The ideal candidate is equally comfortable building go-to-market strategy, enabling sales teams, crafting compelling messaging, and uncovering market opportunities through research and insight. You’ll play a critical role in shaping how Phaedon competes, grows pipeline, improves win rates, and strengthens our presence in the loyalty, customer engagement, and analytics space. This is a variable-hour, on-call position ideal for an experienced professional seeking flexible, project-based work.

Requirements

• Bachelor’s degree AND 5+ years of experience in Product Marketing, B2B Marketing, Growth Marketing, or related roles OR 8 years of experience without a degree
• Experience marketing SaaS, MarTech, loyalty, CRM, analytics, or adjacent technology solutions
• Proven success launching or repositioning mature products in competitive markets
• Strong ability to simplify complex products into clear, differentiated messaging
• Experience supporting sales teams through enablement programs and asset creation
• Analytical mindset with experience using data to inform decisions and measure success
• Ability to work cross-functionally
• Must be comfortable operating in a lean, growth-focused environment
• Legally authorized to work in the U.S. without sponsorship for employment visa status

Nice To Haves

• Experience marketing customer loyalty, rewards, CRM, or customer engagement platforms
• Background in travel, hospitality, or retail
• Experience in private equity-backed, high-growth, or scaling organizations
• Familiarity with pricing strategy, packaging, and commercial planning
• Experience partnering closely with Product Management teams
• Knowledge of win/loss analysis, voice-of-customer programs, and buyer research methodologies

Responsibilities

• Develop and execute go-to-market plans for new product launches, feature releases, and strategic initiatives
• Own product positioning, messaging, and value propositions across core audiences and industries
• Translate product functionality into compelling business outcomes for prospects and clients
• Partner with Sales to create enablement materials including pitch decks, battlecards, demos, objection handling, and talk tracks
• Collaborate with Marketing to support Bottom of Funnel (BOFU) campaigns that drive demos
• Refine ideal customer profiles, buyer personas, purchase triggers, and segmentation strategies
• Conduct market research and competitive analysis to identify trends, threats, and growth opportunities
• Gather customer and market feedback to inform roadmap priorities and product strategy
• Ensure consistency of product narrative across website, proposals, presentations, and customer communications
• Track launch performance, win/loss trends, adoption metrics, and commercial impact of marketing initiatives
• Serve as the connective tissue across Product, Sales, Marketing, and Leadership to drive alignment and execution

Benefits

• Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level