Product Marketing Manager

ArcSite•Grand Rapids, MI

2d•Remote

About The Position

As Product Marketing Manager, you’ll help connect ArcSite’s product, customers, and go-to-market strategy. You’ll own messaging and positioning for key product areas, lead go-to-market launches, support sales and self-serve conversion, and bring customer and market insights back to the Product and Marketing teams. You’ll work closely with Product, Sales, Customer Success, and Marketing to understand our customers and competitive landscape, translate product capabilities into compelling customer value, and ensure we bring new products and features to market effectively. This is a hands-on role for a product marketer who is comfortable taking ownership, working cross-functionally, and turning customer and market insights into clear positioning and actionable go-to-market plans.

Requirements

4–6+ years in B2B SaaS product marketing or a similar product-focused marketing role.
Experience developing product messaging, positioning, go-to-market plans, and sales enablement materials.
Demonstrated ability to independently own projects and drive cross-functional initiatives from planning through execution.
Strong customer and market research skills, with the ability to turn qualitative and quantitative insights into clear recommendations.
Excellent writing, storytelling, presentation, and communication skills.
Experience working closely with Product, Sales, Customer Success, and Marketing teams.
Understanding of both self-serve/PLG and sales-assisted GTM motions, or the ability to quickly learn and adapt messaging across different buyer journeys.
Strong analytical and strategic thinking skills, with the ability to use data to inform marketing and go-to-market decisions.

Nice To Haves

Experience in construction technology, home services, field service, or vertical SaaS.
Experience supporting pricing and packaging initiatives.
Experience developing or managing beta programs.
Experience conducting competitive research, customer interviews, win/loss analysis, or market research.
Experience working with enterprise sales teams and complex B2B buying processes.
Familiarity with tools such as HubSpot, competitive intelligence platforms, product analytics tools, and sales enablement platforms.

Responsibilities

Own messaging and positioning: Develop clear, differentiated messaging and positioning for ArcSite’s core product, key capabilities, and new feature areas across self-serve and sales-assisted audiences.
Lead go-to-market launches: Partner with Product, Marketing, Sales, and Engineering to plan and execute launches, including positioning, messaging, launch plans, customer communications, and success metrics.
Build sales enablement: Create battlecards, pitch decks, FAQs, competitive materials, and other resources that help Sales effectively communicate ArcSite’s value.
Support self-serve and PLG growth: Develop messaging and marketing programs that help users understand ArcSite’s value, adopt key capabilities, and move toward conversion.
Understand our customers and buyers: Develop a strong understanding of ArcSite’s ICPs, buyer personas, workflows, pain points, and purchasing journeys across our core contractor and specialty-trade markets.
Conduct customer and market research: Partner with Product, Sales, and Customer Success to gather customer insights, analyze market trends, and identify opportunities to improve positioning, messaging, and go-to-market strategy.
Support pricing and packaging initiatives: Partner with Product, Sales, and Marketing to evaluate pricing and packaging opportunities using existing customer, product, and market data.
Inform product strategy: Bring customer, market, competitive, and win/loss insights to Product to help inform prioritization and product decisions.
Enable launches and adoption: Develop beta and launch programs, messaging, and supporting materials that help customers understand and adopt new capabilities.
Measure and optimize: Track launch performance, product adoption, conversion, and other relevant KPIs to understand what is working and continuously improve our go-to-market approach.
Close the feedback loop: Bring insights from customers, Sales, and market research back to Product and Marketing to improve both the product and how we bring it to market.