Product Marketing Manager

GPS Insight•Scottsdale, AZ

11d

About The Position

GPS Insight is seeking a Product Marketing Manager to lead product positioning, messaging, and go-to-market strategy. This role involves building buyer personas, defining positioning and messaging for a diverse product portfolio, and segmenting/sizing market opportunities to drive business results and enhance the GPS Insight brand. The Product Marketing Manager will also serve as the product subject matter expert, driving core content, seller enablement, public relations, and analyst relations. This is a high-visibility position requiring collaboration with sales and product teams to influence business direction, offering an opportunity for career acceleration in a fast-paced environment. Product marketing experience in the GPS tracking or telematics industry is essential.

Requirements

Proven experience as a Product Marketing Manager in a telematics or GPS tracking role.
Experience in developing product messaging, content, and collateral to support sales and marketing efforts.
Experience with building multi-touch integrated marketing campaigns.
Excellent communication and relationship-building skills.
Keen eye for detail.
Analytical bent of mind and strong quantitative skills.
5 years of product marketing experience preferred.

Nice To Haves

BS/BA in Technology or Business would be a plus.

Responsibilities

Dive deep into products, their feature sets, and value propositions.
Translate technical details into benefits for the end user.
Follow and analyze market trends to position products.
Launch products to new and existing customers.
Craft compelling product messages across marketing channels by understanding the voice of the customer.
Work with the sales team to build sales enablement content such as brochures, sell sheets, PowerPoint presentations, and battlecards.
Evaluate business performance, monitor KPIs, and offer relevant insights and feedback from existing and prospective customers.