Product Marketing Manager - Secure Data

Microsoft • Redmond, WA

6d

About The Position

Microsoft Security is seeking a Product Marketing Manager to lead practitioner-focused marketing for the Secure Data solution, including driving usage of Microsoft Purview. The role helps organizations protect sensitive data and adopt AI securely by building a trusted data foundation. It focuses on understanding customer and product signals, identifying adoption friction and successful usage pathways, and turning those insights into experiences that support sustained product usage.

The manager will work across trials, product-led growth, relationship marketing, in-product experiences, documentation, Tech Community, and practitioner engagement. The role partners with Product, Engineering, Field, Community, and Marketing stakeholders to identify usage opportunities, test approaches, and build scalable programs. The successful candidate will combine customer empathy and technical credibility with strategic thinking and hands-on execution, translating customer challenges and product knowledge into clear strategy and compelling content.

Requirements

• Master's degree in Marketing, Computer Science, Business, or a related field and at least 1 year of business experience; or bachelor's degree in one of these fields and at least 2 years of business experience; or equivalent experience.
• Experience developing and executing customer adoption, engagement, lifecycle, or product-led growth programs.
• Experience using quantitative and qualitative customer insights to identify opportunities and turn them into actionable marketing programs.
• Ability to manage cross-functional projects and execute programs across multiple teams and stakeholders.
• Strong written and verbal communication skills, including ability to explain technical concepts and customer insights through clear, compelling experiences.
• Analytical skills and experience defining success metrics, evaluating program performance, and using results to determine next steps.
• Ability to operate cross-functionally, connect customer and product signals, and develop an actionable point of view and plan.

Nice To Haves

• Master's degree in Marketing, Computer Science, Business, or a related field and at least 3 years of business experience; or bachelor's degree in one of these fields and at least 5 years of business experience; or equivalent experience.
• Experience marketing cybersecurity, data security, compliance, risk, or other technical B2B products.
• Experience with SaaS or product-led growth, including trial conversion, activation, adoption, retention, and lifecycle engagement.
• Experience designing or optimizing digital customer journeys across email, in-product experiences, documentation, community, video, webinars, or other scale channels.
• Familiarity with experimentation methodologies, customer journey analytics, funnel analysis, and behavioral segmentation.
• Experience engaging technical practitioners and translating their needs into content or experiences that drive product adoption.

Responsibilities

• Drive customer usage from trials and initial engagement to deeper, sustained product usage across scale channels.
• Analyze customer behaviors and usage signals to identify friction, drop-off points, and adoption pathways associated with success.
• Combine insights from trials, product-led growth, relationship marketing, Tech Community, practitioner engagement, and other customer touchpoints to understand the customer journey.
• Translate customer and product insights into targeted experiences, including lifecycle email, in-product prompts, documentation, videos, technical content, webinars, and Tech Community AMAs.
• Develop hypotheses, run experiments, measure results, and optimize experiences based on customer behavior and performance data.
• Turn successful experiments into scalable programs and playbooks.
• Build understanding of data security practitioners, their workflows, and barriers to product value.
• Partner with Product, Engineering, Field, Community, and Marketing stakeholders to develop coordinated usage-driving programs from customer insights.
• Establish and track success metrics tied to activation, engagement, adoption, and sustained usage, and recommend future investment based on results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level