Product Marketing Manager - US

GridBeyond•Austin, TX

4d•Remote

About The Position

GridBeyond is a green tech energy scale-up company with ambitious plans to transform the energy sector and achieve a global zero-carbon future. With a strong foundation in demand-side response, GridBeyond has broadened its strategic thinking and product offerings to penetrate new global markets. The company leverages AI to innovate and collaborate with customers, optimizing value from renewable energy generation, demand, and storage. GridBeyond has experienced significant growth, doubling its workforce and expanding internationally over the past two years, with employees in Ireland, the UK, the US, Japan, and Australia. The company emphasizes connection and the purpose of its work in contributing to a greener world. This role is for an experienced Product Marketing Manager with in-depth knowledge of the U.S. energy industry. The position supports the development of the company’s Product, Communications & Content strategy, business development, and the customer journey, including implementation and evaluation across all U.S. markets. As part of a small marketing team, the role involves active participation in all marketing projects, collaborating with global teams such as sales, account management, product, R&D, regulations, and new market expansion. The goal is to develop and execute comprehensive marketing strategies that increase awareness and adoption of GridBeyond's energy management solutions.

Requirements

5+ years of product marketing experience in the energy industry
Demonstrated understanding of energy markets, battery storage systems, and demand response technologies
Excellent writing and communication skills with the ability to translate complex technical concepts
Experience developing marketing strategies for B2B technology products
Proven track record of successful product launches and campaigns
Bachelor’s degree in marketing, Business, or related field
A self-starter with a ‘can do’ attitude
Proficient in MS Office, Advanced PowerPoint
Able to work effectively both autonomously and successfully with other key members of the team and the wider business
Organized and a strong coordinator

Nice To Haves

Experience with renewable energy technologies and smart grid solutions
Knowledge of energy trading platforms and forecasting tools
Understanding of utility operations and regulatory environment
Experience with marketing automation software like Pardot/Engagement Studio/HubSpot/Marketo
MBA or advanced degree in a relevant field

Responsibilities

Develop a deep understanding of product value propositions across market participation (trading, forecasting), battery management, and demand-side response (DSR).
Create compelling product positioning and messaging that clearly articulates differentiated value to target personas.
Collaborate with product managers on industry analysis to identify competitive market trends and opportunities.
Develop competitive battlecards highlighting unique differentiators in the energy industry.
Produce high-quality marketing content including product collateral, case studies, and thought leadership pieces.
Tailor existing content for different customer journeys, translating technical messages into blogs, web copy, advertorials, and email campaigns.
Showcase customer success stories, deals won, and strategic partnerships through engaging content.
Develop customer advocacy programs to amplify satisfied customer voices.
Work with internal subject matter experts to translate technical capabilities into clear business benefits.
Manage proactive and consistent product promotion across LinkedIn and online trade publications.
Collaborate on integrated marketing campaigns, providing product perspective and differentiated value propositions.
Write compelling stories and captivate audiences using collaterals as a Call to Action (CTA) to assist the sales team in securing meetings.
Execute email marketing campaigns targeted by industry, persona, and product offering.
Bundle collaterals using tools such as mailshots, landing pages, downloadables, and webinars to communicate key messages to prospects.
Plan and execute product launch events to generate excitement and drive adoption.
Ensure consistent messaging across all media channels and touchpoints.
Lead the planning and execution of all U.S. marketing events, including industry conferences and webinars.
Comprehensively manage the company's presence at industry events, including researching suitable events, identifying relevant attendees against sales targets, securing speaking slots and exhibition opportunities, and generating positive media coverage.
Represent the company at key U.S. industry events and build relationships with potential customers.
Coordinate with the sales team to maximize lead generation and follow-up from events.
Measure and report on event ROI and effectiveness.