Product Marketing Manager - US

GridBeyond•Austin, TX

1d•Remote

About The Position

GridBeyond is a green tech energy scale-up company with ambitious plans to disrupt the energy sector and achieve a global zero-carbon future. With established roots in demand-side response, we have expanded our commercial strategy and product portfolio to break into new global markets. We leverage AI to innovate and collaborate with customers, creating optimal value from renewable energy generation, demand, and storage. Over the last 24 months, we have doubled our workforce and expanded international operations across Ireland, the UK, US, Japan, and Australia, fostering a strong sense of connection and purpose. We are seeking an experienced Product Marketing Manager with deep knowledge of the U.S. energy industry to join our growing team. This role will support the development of the company’s Product, Communications & Content strategy, business development, and the customer’s journey, implementation, and evaluation across all existing markets in the US. As part of a small marketing team, you will be involved in all marketing projects, working closely with global teams including sales, account management, product, R&D, regulations, and new market expansion to develop and execute comprehensive marketing strategies that drive awareness and adoption of our energy management solutions.

Requirements

5+ years of product marketing experience in the energy industry
Demonstrated understanding of energy markets, battery storage systems, and demand response technologies
Excellent writing and communication skills with ability to translate complex technical concepts
Experience developing marketing strategies for B2B technology products
Proven track record of successful product launches and campaigns
Bachelor’s degree in marketing, Business, or related field
A self-starter with a ‘can do’ attitude
MS Office, Advanced PowerPoint
Still able to work effectively both autonomously and successfully with other key members of the team and the wider business
Organized and a strong coordinator

Nice To Haves

Experience with renewable energy technologies and smart grid solutions
Knowledge of energy trading platforms and forecasting tools
Understanding of utility operations and regulatory environment
Experience with marketing automation Software like Pardot/ Engagement Studio/ HubSpot/ Marketo
MBA or advanced degree in relevant field

Responsibilities

Develop deep understanding of our product value propositions across market participation (trading, forecasting), battery management, and demand-side response (DSR).
Create compelling product positioning and messaging that clearly articulates our differentiated value to target personas.
Collaborate with product managers on industry analysis to identify competitive market trends and opportunities.
Develop competitive battlecards highlighting our unique differentiators in the energy industry.
Produce high-quality marketing content including product collateral, case studies, and thought leadership pieces.
Tailor existing content for different customer journeys, translating technical messages into blogs, web copy, advertorials, email campaigns, and showcasing customer success stories, deals won, and strategic partnerships through engaging content.
Develop customer advocacy programs to amplify satisfied customer voices.
Work with internal subject matter experts to translate technical capabilities into clear business benefits.
Manage proactive and consistent product promotion across LinkedIn and online trade publications.
Collaborate on integrated marketing campaigns offering product perspective and differentiated value propositions, writing compelling stories and using collaterals as CTAs to assist the sales team in securing meetings.
Execute email marketing by target industry, persona, and product offering, bundling collaterals using tools such as mailshots, landing pages, downloadables, and webinars to communicate key messages to prospects.
Plan and execute product launch events that generate excitement and drive adoption.
Ensure consistent messaging across all media channels and touchpoints.
Lead planning and execution of all U.S. marketing events, including industry conferences and webinars.
Comprehensively manage the company presence at industry events, including researching suitable events, finding relevant attendees against sales targets, securing speaking slots and exhibition opportunities, and generating positive media coverage.
Represent the company at key U.S industry events and build relationships with potential customers.
Coordinate with the sales team to maximize lead generation and follow-up from events.
Measure and report on event ROI and effectiveness.