US Trade Marketing Manager

the LEGO Group • Boston, MA

1d • $107,885 - $161,827 • Hybrid

About The Position

The retail store is more than just a place to shop—it's where our brand truly comes to life. It's where storytelling meets the shopper, and every product transforms into a memorable experience. As the US Trade Marketing Manager, you'll be the architect of these experiences, crafting environments that captivate and inspire. In this pivotal role, you'll lead the charge in developing insights-driven in-store marketing strategies for our top-tier US B2B retail partner. Your mission? To ensure every touchpoint is unforgettable, bridging the gap between brand and buyer through innovative solutions that resonate with shoppers and drive commercial success. Are you ready to build the future of retail with us?

Requirements

• Strong experience in Retail Marketing, Shopper Marketing, or Visual Merchandising, ideally within a Retail or CPG environment
• Proven ability to translate complex consumer and shopper data into actionable in-store path-to-purchase tactics
• Experience managing large-scale budgets and physical retail rollouts (remodels/expansions) across hundreds of doors

Nice To Haves

• Strong presentation skills with the ability to sell-in creative concepts to senior retail buyers and internal executives
• Proficiency in budget and project management tools and analysis, with a solid understanding of shopper engagement and commercial KPIs (e.g. dwell time, market share, conversion, etc.)
• A commitment to purpose-driven, ethical marketing in line with the LEGO Group’s values and mission
• Bachelor’s degree preferred or equivalent working experience in a business-related field

Responsibilities

• Develop insights-led in-store marketing for top-tier US B2B retail partner
• Drive in-store marketing vision for top retailer at the LEGO Group
• Own process from concept-to-shelf, including the development, execution, and daily operations of permanent and semi-permanent in-store displays
• Own process from concept-to-activation for in-store marketing events
• Manage total project budget, providing accurate forecasts and analyzing performance
• Collaborate with sales, product marketing and creative teams to gain buy-in and measure ROI for bespoke programs and innovative store experiences
• Oversee vendor and client relationships for the planning, execution and reporting of all in-store marketing campaigns
• Ensure timelines are met for all critical launches and key marketing moments

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree