Trade & Shopper Marketing Manager

Banza•New York, NY

5h•$100,000 - $130,000•Hybrid

About The Position

Banza reimagines comfort foods using chickpeas, aiming to inspire people to eat more nutritious and sustainable foods. The Trade & Shopper Marketing Manager will partner with Sales on trade investment planning and promotional effectiveness, while also owning digital shopper marketing programs from strategy through execution. This role is central to Sales, Finance, and Marketing, influencing promotional recommendations, managing spend visibility and ROI, and building reporting for informed decision-making.

Requirements

7+ years of experience in Revenue Growth Management, Trade Strategy, Trade Planning, Shopper Marketing, or Sales Strategy in the CPG industry.
Deep understanding of trade spend management and promotional ROI, including mechanics like TPRs, BOGO, multi-buy, digital coupons, and everyday price point strategies, with experience across major grocery, mass, and specialty retailers.
Experience managing trade investment and shopper marketing budgets, with hands-on experience executing digital coupon, rebate, rewards, sampling, or review generation programs across platforms such as Ibotta, Fetch, Instacart, PINCHme, Inmar, Neptune, and Hummingbird.
Comfortable treating shopper marketing and retail media spend as a trade investment lever, using performance data to determine investment levels across programs and partners (e.g., Target Roundel, Walmart Scintilla, Meijer mPerks).
Experience with Circana (IRI), NielsenIQ, retailer POS data, Salesforce, Power BI or Tableau, advanced Excel modeling, and AI tools (e.g., Claude, ChatGPT, Copilot, Gemini) to analyze data, streamline reporting, and build dashboards.
A strategic thinker who can translate complex data and insights into clear recommendations and actionable business decisions.
A highly collaborative partner who can build strong relationships across Sales, Finance, Marketing, and external partners to drive alignment and execution.
Comfortable operating in a fast-paced, entrepreneurial environment where priorities evolve, and proactive problem-solving is essential.

Responsibilities

Provide trade strategy and promotional effectiveness insights by analyzing promotional performance, spend trends, and business results to identify opportunities and inform commercial recommendations.
Partner with Sales to develop customer-specific promotional plans, recommending promotional mechanics, investment levels, retailer-specific tactics, and expected financial outcomes to optimize trade spend.
Drive trade investment visibility by partnering with Sales and Strategic & Analytics to improve spend classification, tracking, slotting visibility, and pacing against plan through Salesforce and reporting tools.
Evaluate promotional ROI and performance learnings, translating insights into recommendations that improve future customer plans and trade investment decisions.
Partner with Finance on customer P&Ls, net revenue, and trade investment analysis to support informed business decisions.
Develop the digital shopper marketing strategy and annual program roadmap, defining campaign priorities, investment plans, and success metrics to drive innovation trial, purchase conversion, and business growth.
Manage digital shopper marketing activation execution, including campaign planning, offer strategy, audience targeting, timing, spend optimization, and performance tracking in partnership with Marketing, which owns creative and content development.
Evaluate retailer loyalty and rewards programs as promotional levers, using effectiveness data to inform investment decisions.
Leverage Salesforce and Tableau to refresh and enhance existing trade pacing and monthly event reporting, providing visibility into spend performance, budget trends, and upcoming promotional activity.
Develop AI-enabled dashboards and automated reporting that deliver commercial insights, streamline analysis, and improve reporting efficiency.

Benefits

Annual Bonus
Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
One Medical Membership
Short Term Disability and Life Insurance
Flexible Spending Account / Health Savings Account
Commuter Benefits
401(k)
Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
New Parents: 12 weeks of paid parental leave plus the option to add leave time via PTO, unpaid time, and state programs, plus 4 weeks of flexible return to work arrangements
Breast milk shipping service for traveling team members provided by Milk Stork
Monthly fitness, internet and phone stipends
Monthly lunch stipend to encourage team member connection
Annual education stipend
Home office set-up stipend
Unlimited Pasta & Mac
$500 annual stipend to purchase our pizza and waffles, wherever they're sold
Quarterly snack box for remote employees
Lively NYC office stocked with snacks and beverages
Quarterly in-person and remote events