Product Marketing Manager

Cohesity•Santa Clara, CA

1d•$172,800 - $192,000•Hybrid

About The Position

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. Want to help us simplify the world of data management? We are excited to announce an exceptional opportunity for a Product Marketing Manager to join our world-class Marketing team! As a dedicated B2B product marketer, you will play a crucial role in driving revenue and shaping our go-to-market strategy. If you are passionate about technology, love storytelling, and are motivated by solving customer problems with differentiated value propositions, this is the role for you. Join our fast-paced, hyper-growth company where collaboration and innovation thrive, and take your marketing career to the next level!

Requirements

8+ years in product marketing, technical marketing, and/or product management in data storage technologies, platforms, and management.
Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
Ability to balance multiple projects and work with multiple stakeholders simultaneously.
Ability to identify customer needs and effectively position B2B products/solutions to resonate with diverse target audiences.
A proactive individual with a strong sense of ownership who excels in a dynamic software environment.
A bachelor's degree in a related field or equivalent experience.
Ability to work onsite at the Santa Clara headquarters 2–3 days per week.

Nice To Haves

Experience in Cloud, data security, SaaS, AI, Challenger Insight Selling, Command of the Message, or marketing to midsize businesses is highly desired but not required.

Responsibilities

Work closely with product management, sales enablement, and marketing teams to deeply understand customer requirements and develop target personas responsible for business and technical decision making on data protection projects.
Work closely with product management to devise in-product marketing strategies that drive product-led growth opportunities.
Craft clear, compelling, and differentiated messaging and positioning for the SaaS version of our flagship data protection product and its derivatives.
Develop and implement a comprehensive go-to-market strategy to raise Cohesity and product brand awareness and relevance in the competitive data protection space while also working cross-functionally to drive pipeline growth.
Develop and implement a comprehensive content strategy, including various materials such as collateral, videos, presentations, blogs, webinars, etc., to support demand generation campaigns.
Work closely with sales enablement, field marketing, sales leadership, and growth marketing to define and execute sales plays that have direct impact on growth.
Define and drive a promotional activation strategy to elevate Cohesity above the competition in the data protection space.
Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings.
Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication.