Product Marketing Manager, Upper Extremity

Arthrex•Pelican Bay, FL

1d•Onsite

About The Position

Arthrex is seeking a Product Marketing Manager to lead, plan, and execute downstream marketing for products in its Upper Extremity portfolio. This is an in-office position at the company’s world headquarters in Naples, Florida, and is not open to remote work. Travel for training, meetings, and trade shows may be required up to 25%. The role works closely with strategic marketing, product management, product directors, marketing communications, sales leadership, healthcare professional consultants, surgeons, and representatives to develop and execute marketing plans, campaigns, launches, and sales resources.

Requirements

Bachelor’s degree required, preferably in business, engineering, or a clinical field.
Five or more years of experience in medical device development, product management, engineering, sales, marketing, or clinical work.
Ability to work across different functions and coordinate activities to achieve desired results.
Excellent listening skills, including the ability to identify and isolate customer concerns or objections.
Excellent written and oral communication skills.
Excellent public speaking and presentation skills.
Demonstrated success developing and executing promotional campaigns for product launches.
Ability to develop strategic marketing plans.

Nice To Haves

Master’s degree.
Orthopedic experience.
Understanding of the functions involved in product development, production, and marketing.

Responsibilities

Work with Senior Managers of Strategic Marketing and Product Directors to develop and manage promotional planning and execution for Arthrex products and brands.
Coordinate with product management to prioritize promotional focus and allocate resources to key growth product families.
Develop marketing plans covering targeting, value proposition, messaging, market and competitive analysis, promotional planning, trade show strategy, sales tools, digital and web strategy, and revenue projections.
Develop promotional launch plans for new products, including messaging, photography, videos, marketing materials, sales tools, advertisements, white papers, and trade show strategy.
Present marketing plans annually to leadership and the product management team.
Lead monthly progress reviews and updates for the Product Director and product management team.
Meet regularly with Marketing Communications leadership to discuss priorities and timelines for arthroplasty promotional assets and campaigns.
Work with Sales Leadership to develop tools and resources supporting product-line sales efforts.
Provide creative direction for campaigns and marketing materials, and regularly review and communicate campaign messaging and strategy with product managers.
Work with healthcare professional consultants to develop promotional ideas, review materials, and support educational presentations about key products and techniques.
Conduct research with surgeons and representatives to test messaging, gather feedback on materials, and obtain feedback on key products.
Work with cadavers in a laboratory setting.
Coordinate with the arthroplasty project coordinator to move assets through the review and approval process in the MRM system.

Benefits

Medical, dental, and vision insurance.
Company-provided life insurance.
Voluntary life insurance.
Flexible Spending Account (FSA).
Supplemental insurance plans for accident, cancer, hospital, and critical illness.
Matching 401(k) retirement plan.
Annual bonus.
Wellness incentive program.
Free onsite medical clinics.
Free onsite lunch.
Tuition reimbursement program.
Trip of a Lifetime.
Paid parental leave.
Paid time off.
Volunteer PTO.
Employee Assistance Provider (EAP).