Product Marketing Manager

Genesys • Toronto, ON

10d • $95,500 - $123,500

About The Position

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. Genesys employs more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. Employees have the independence to make a larger impact on the company and take ownership of their work. The Product Marketing Manager role drives how AI-powered workforce engagement capabilities are brought to market, shaping how organizations improve employee productivity, optimize workforce performance, and deliver more human customer experiences. This role sits at the intersection of product innovation and market execution, influencing how enterprise customers adopt and scale Genesys Cloud solutions. At Genesys, the company is advancing customer and employee experience through AI that is grounded in empathy and real-world impact, and this role plays a critical part in translating that innovation into measurable business outcomes. The manager will partner across product, sales, marketing, and customer success to align strategy, define market narratives, and accelerate growth across a rapidly evolving portfolio. This position offers direct exposure to enterprise initiatives, executive stakeholders, and the opportunity to shape the future of AI-driven workforce engagement at scale. Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces.

Requirements

• 4+ years of experience in enterprise SaaS product marketing, preferably in workforce engagement, employee experience, or contact center technologies
• Strong expertise in B2B marketing strategies and full-funnel execution across enterprise segments
• Demonstrated ability to develop messaging, positioning, and go-to-market strategies for complex technical products
• Proven experience collaborating cross-functionally with product, sales, and marketing teams to launch and scale solutions
• Strong analytical and strategic thinking skills, with the ability to translate complex concepts into clear business value
• Excellent written and verbal communication skills, with experience influencing stakeholders and presenting to senior audiences
• Ability to operate effectively in fast-paced, evolving environments with changing priorities
• Bachelor’s degree or equivalent professional experience

Nice To Haves

• Experience marketing AI-powered or cloud-based enterprise platforms
• Familiarity with workforce engagement management or contact center ecosystems
• Experience working with industry analysts or participating in thought leadership initiatives
• Track record of supporting enterprise-level product launches and scaling adoption across global markets

Responsibilities

• Own end-to-end go-to-market strategy for Workforce Engagement Management solutions, driving alignment from product-market fit through launch and sustained adoption
• Develop differentiated messaging and positioning that clearly communicates business value, improving workforce optimization, employee engagement, and operational efficiency
• Lead market research and competitive analysis to identify growth opportunities, inform strategy, and strengthen market positioning in AI and workforce engagement
• Build and deliver high-impact sales enablement assets that increase win rates, accelerate deal cycles, and improve field readiness
• Partner with customers, analysts, and internal stakeholders to shape product narratives, validate positioning, and reinforce thought leadership
• Drive integrated marketing programs in collaboration with demand generation teams to increase awareness, pipeline creation, and expansion within enterprise accounts
• Deliver compelling executive-level storytelling across industry events, analyst briefings, and internal leadership forums
• Measure and optimize go-to-market performance using key business metrics, continuously refining strategy to improve revenue impact and market adoption

Benefits

• Comprehensive extended group health coverage
• Generous paid time off, including vacation and personal leave
• Retirement savings program with employer RRSP matching up to a prescribed maximum amount
• Family-friendly benefits, including parental leave top-up and adoption assistance
• Growth and development opportunities through access to learning resources and internal mobility programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees