Product Marketing Manager

Airgas•Radnor, PA

1d•Hybrid

About The Position

Manage the product/brand in terms of technology, technical aspects, industrialization, codes, offer and competitiveness; Maintain a worldwide approach of the products. Ensure the continuous improvement of performance & competitiveness. Provide support to the proposal team and to project execution teams. At Airgas, we RESPECT, HONOR and VALUE diversity. Airgas is Hiring for a Product Marketing Manager - Radnor, PA! We are looking for you ! Hybrid work schedule Comprehensive Family Benefits: Airgas offers a full benefits package designed to support your whole life, including Medical, Dental, Vision, Life, AD&D, and Disability Insurance. Support for Parents: We offer up to 14-week paid child birth benefits to support growing families. Future Security: 401(k) Retirement Plan with company match, Tuition Assistance, Paid Holidays, Vacation, and Sick time. Early Access: Your benefits start after just 30 days of employment Recruiter: Deondre Taylor | [email protected] | (302) 277-2429 Strategic Marketing Leadership: Define effective marketing plans, working with market segment, business development, and business unit leaders to understand current business challenges and across marketing teams to define objectives, strategies and tactics. Content and Messaging Development: Create compelling positioning and messaging for both internal and external audiences to maximize business impact. Work with internal and external agencies to create content that resonates with customers across marketing channels, ensuring consistency and clarity. Multi-channel Marketing: Drive execution of marketing plans, collaborating with channel partners to reach target audiences through owned (retail, website, email, social), paid media (digital and non-digital ads, trade shows). Scalable Programs: Lead marketing initiatives at an enterprise level (US and Canada) and at a divisional/regional level. Sales Enablement: Equip sales and business development teams with the necessary tools and collateral to effectively communicate product value and close deals. Product Launches: Collaborate with business, sales and marketing teams to support launch of new products. Develop branding, value proposition, and launch plans. Collaborate across teams to execute the plan.

Requirements

Bachelor’s Degree in Marketing or Business Administration/Management (Master’s Degree preferred) or equivalent education and experience
Minimum of five years relevant experience, ideally in a B2B environment
Experience delivering effective, results-oriented marketing plans
Multi-channel B2B marketing experience leveraging advertising, trade shows, social media, website content, retail promotion and more to achieve marketing objectives including driving brand consideration, lead nurturing and driving product adoption
Ability to lead in cross-functional work teams, with project management skills and attention to details, translating marketing plans and strategies into effective marketing tactics
Effective communicator; ability to work effectively and build consensus across various functional groups to achieve goals
Excellent organization and time-management skills
Results-oriented, strong sense of urgency, proactive and flexible
Ability to work under pressure on multiple projects simultaneously while meeting deadlines
Proficient in Google Suite tools

Nice To Haves

Experience in Canva and Adobe Suite a plus

Responsibilities

Manage the product/brand in terms of technology, technical aspects, industrialization, codes, offer and competitiveness
Maintain a worldwide approach of the products
Ensure the continuous improvement of performance & competitiveness
Provide support to the proposal team and to project execution teams
Define effective marketing plans, working with market segment, business development, and business unit leaders to understand current business challenges and across marketing teams to define objectives, strategies and tactics
Create compelling positioning and messaging for both internal and external audiences to maximize business impact
Work with internal and external agencies to create content that resonates with customers across marketing channels, ensuring consistency and clarity
Drive execution of marketing plans, collaborating with channel partners to reach target audiences through owned (retail, website, email, social), paid media (digital and non-digital ads, trade shows)
Lead marketing initiatives at an enterprise level (US and Canada) and at a divisional/regional level
Equip sales and business development teams with the necessary tools and collateral to effectively communicate product value and close deals
Collaborate with business, sales and marketing teams to support launch of new products
Develop branding, value proposition, and launch plans
Collaborate across teams to execute the plan