Product Marketing Manager

Cohesity•Santa Clara, CA

4d•$156,600 - $174,000•Onsite

About The Position

Cohesity is hiring a Product Marketing Manager to join its Marketing team and drive revenue and go-to-market strategy for its AI portfolio. This B2B product marketing role focuses on understanding customer needs, developing differentiated product positioning, increasing brand awareness and relevance in the AI market, and supporting pipeline growth. The manager will collaborate with product management, sales, marketing, and partner enablement teams, and represent Cohesity at industry and analyst events. The role is based in the San Francisco Bay Area and requires regular office attendance.

Requirements

8+ years of product marketing experience in a relevant enterprise software organization.
Demonstrated ability to use AI tools to enhance productivity, streamline workflows, and support decision-making.
Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
Ability to balance multiple projects and work with multiple stakeholders.
Ability to identify customer needs and position B2B products and solutions effectively for diverse audiences.
Proactive, strong sense of ownership, and ability to thrive in a dynamic software environment.
Professional English proficiency for customer and internal communication.
Bachelor's degree in a related field or equivalent experience.
Must be based in the San Francisco Bay Area and able to work from the office regularly.

Nice To Haves

Experience in AI data platforms, DevOps, data lakes, data catalogs, RAG, and/or AI workflow tools.

Responsibilities

Work with product management, sales, and marketing teams to understand customer requirements and develop target personas for people responsible for deploying, maintaining, and delivering AI projects.
Create differentiated messaging and positioning for AI products, solutions, and campaigns tailored to IT leadership, DevOps, and AI practitioners.
Develop and implement a go-to-market strategy to increase Cohesity and product brand awareness and relevance in AI and drive pipeline growth.
Develop and implement a content strategy, including collateral, videos, presentations, and blogs, to support demand generation campaigns.
Define and drive a promotional activation strategy to place Cohesity in the consideration set for AI projects.
Represent the company and its solutions at speaking engagements, conferences, media events, and analyst briefings.
Collaborate with sales and partner enablement teams to develop sales enablement collateral and support field communication.