Sr Product Marketing Manager- Prepaid Portfolio & Growth
About The Position
This role is essential for defining and communicating product marketing strategies that align with business goals and market demands. It involves developing product positioning, messaging, and content strategies to engage customers and support sales channels. The role requires collaboration with cross-functional teams to create technical and customer-facing marketing materials. Success is measured by the effectiveness of marketing content in driving sales pipeline growth and customer engagement. The work impacts organizational growth by enhancing product visibility and enabling sales effectiveness across customer segments.
Requirements
- Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
- Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
- 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
- Business Acumen (Required)
- Content Strategy (Required)
- Data Analysis (Required)
- Go-to-Market Strategies (Required)
- Market Research (Required)
- Product Management (Required)
- Product Positioning (Required)
- Sales Enablement (Required)
- Stakeholder Management (Required)
- Strategic Thinking (Required)
- At least 18 years of age
- Legally authorized to work in the United States
Responsibilities
- Develop product positioning and messaging that resonate with target audiences to increase sales pipeline and prospects
- Lead net-new concepts from ideation to launch, validating feasibility and aligning cross-functional partners.
- Quantify market opportunity (TAM), develop the business case, and set high-level product requirements to secure investment and guide execution of net-new concepts.
- Create product collateral including data sheets, technical briefs, and presentations to support revenue generation
- Enable sales and partners by building sales tools and training materials that improve product understanding and competitive positioning
- Deliver webinars and training sessions to diverse audiences to enhance product knowledge and adoption
- Provide market and buyer insights to inform campaign strategies focused on demand creation and reputation building
- Monitor product performance and conduct analysis to inform product adoption and provide feedback to product teams
- Also responsible for other duties/projects as assigned by business management as needed
Benefits
- Competitive base salary and compensation package
- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Access to free, year-round money coaches
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
