Product Marketing & Portfolio Manager

Young Living Essential Oils • Lehi, UT

1d • Onsite

About The Position

The Product Marketing & Portfolio Manager is a mid-level professional who manages product lifecycle tasks, coordinates go-to-market initiatives and develops product positioning for the personal care category. This role takes ownership of projects of moderate complexity and ensures product development and marketing deliverables are completed accurately and on time. This role collaborates with internal partners to support successful product launches and lifecycle transitions.

Requirements

• Strong understanding of product development and marketing workflows, lifecycle management, and go-to-market processes.
• Skilled in developing product business strategies, positioning, claims, and messaging frameworks.
• Effective project management and organizational skills.
• Ability to analyze sales and marketing data to inform decisions.
• Proficient with Microsoft Office and project management tools; familiarity with Airtable, Wrike, or Bynder preferred.
• Strong cross-functional collaboration and communication skills.
• Bachelor’s degree in Marketing, Business, or related field, and 5 years of experience in product marketing and product management, specifically in the personal care category.
• A combination of education and experience may meet this requirement.

Nice To Haves

• Bachelor’s degree in Marketing, Business, or related field.
• 5 years of experience in product marketing, portfolio management, and/or marketing operations.
• Experience with product lifecycle management or category management.

Responsibilities

• Own execution of assigned go-to-market (GTM) plans, including tracking deliverables and coordinating with cross-functional teams.
• Draft product positioning statements, claims, and benefit-driven messaging for new products and updates.
• Conduct lifecycle reviews and recommend new product strategies, updates, transitions, or phase-outs based on performance.
• Collaborate with R&D, creative, regulatory, supply chain, and sales teams to deliver formulas, finished goods, packaging, labeling, and sales tools.
• Support data analysis and reporting to guide portfolio decisions and product optimizations.
• Maintain GTM documentation and trackers, ensuring alignment with global and local teams.
• Mentor or provide guidance to junior-level team members as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level