Product Marketing Manager

ENVE Composites LLC•West Haven, UT

6d•Onsite

About The Position

ENVE is hiring two Product Marketing Managers, one dedicated to the Road category and one to the Mountain Bike category. These roles require experienced product marketers with a deep understanding of cycling and the riders they will serve. The position involves leading product marketing strategy, understanding the rider, product, competitive landscape, and business to create resonant product positioning and go-to-market strategies. The role acts as a critical link between Product Management and the marketplace, collaborating with various departments and external partners throughout the product lifecycle. ENVE Composites, based in Ogden, Utah, is a premium carbon fiber bicycle component and bike manufacturer driven by innovation and a passion for cycling.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
5+ years of experience working for a brand, preferably within the bicycle or outdoor industry.
Experience leading product launches, developing go-to-market strategies, and creating product positioning and messaging.
Experience using market research, competitive intelligence, consumer insights, and sales data to develop marketing strategies.
Strong project-management and cross-functional collaboration skills.
Demonstrated strategic thinking and business acumen.
Strong written, verbal, and presentation communication skills.
Ability to influence and lead cross-functional teams without direct authority.
Strong analytical and problem-solving skills with the ability to interpret market and business data.
Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
Passion for cycling and a strong understanding of cycling products, customers, and industry trends.

Nice To Haves

Experience within the cycling, outdoor recreation, sporting goods, or premium consumer-products industry.
Strong knowledge of the Road or Mountain Bike categories, including products, riders, competitive brands, market dynamics, and emerging trends.
Experience marketing technically sophisticated, performance-driven products.
Experience working with athletes, dealers, distributors, media, or other cycling-industry partners.
Experience with CRM platforms, digital marketing tools, analytics platforms, and marketing automation systems.

Responsibilities

Own the product marketing strategy for the assigned category (Road or Mountain Bike).
Develop product marketing and category growth strategies based on rider needs, market trends, competitive intelligence, dealer feedback, athlete input, and business objectives.
Create compelling product positioning, value propositions, messaging, and competitive differentiation.
Lead go-to-market planning and cross-functional execution for new product launches from concept through commercialization.
Translate complex engineering and product features into clear, authentic, rider-relevant stories.
Develop integrated marketing campaigns across digital, social, PR, events, content, paid media, dealer programs, and other channels.
Create sales enablement tools, dealer communications, product training, and other resources.
Work closely with Product Management, Engineering, Sports Marketing, Sales, Creative, Digital, Customer Experience, athletes, dealers, distributors, and regional partners.
Monitor sales, market, customer, and campaign performance to identify opportunities and continuously improve the approach.
Support industry events, media activities, athlete activations, dealer meetings, and other opportunities to bring ENVE products and stories to life.
Answer the question: 'Why should this rider choose this ENVE product?' and ensure the answer is communicated clearly and consistently.