Product Marketing Manager

Panasonic

2d•Remote

About The Position

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey! What You'll Get To Do: The Product Marketing Manager should be a seasoned, self-driven leader responsible for strategically leading marketing initiatives within the Indoor Air Quality (IAQ) Retail and eCommerce category. This role owns the end-to-end go-to-market strategy, ensuring successful product launches and sustained growth across retail and eCommerce channels. This role will bring a deep understanding of target customers, their challenges, and market opportunities, and translate those insights into clear, compelling messaging that demonstrates how Panasonic solutions solve real customer needs. This role will lead the development and execution of go-to-market strategies that drive awareness, engagement, and conversion. The Product Marketing Manager will possess a well-rounded skill set, including experience in product marketing, public relations, budget management, and cross-functional collaboration, while ensuring strong product performance and market presence. A strong emphasis will be placed on strategic thinking, attention to detail, and data-driven decision-making, with the ability to lead product launches from concept through execution. Additionally, this role will provide clear direction, leadership, and support to team members, ensuring alignment and successful delivery of all product marketing initiatives. Product Marketing Management, Go-to-Market Strategy Development & Execution Develop and execute comprehensive go-to-market strategies across retail and eCommerce channels Conduct qualitative and quantitative market research to understand customer needs, behaviors, and market dynamics Develop and refine target audience personas and customer segmentation to inform strategy and execution Translate insights into clear positioning, value propositions, and messaging frameworks that resonate with target audiences Identify growth opportunities and drive customer acquisition strategies within the IAQ category Lead product launches from concept through execution, ensuring alignment with business goals Monitor product performance and optimize strategies using data, analytics, and market feedback Conduct competitive analysis to identify trends, gaps, and opportunities Sales Enablement, DAM Ownership, Collateral Development & Cross-Functional Collaboration Own and manage Digital Asset Management system, ensuring all assets are accurate, up to date, and aligned with established naming conventions Establish, enforce, and maintain standardized naming conventions and taxonomy to improve asset searchability and usability for internal teams, distributors, and customers Ensure all product content (images, videos, spec sheets, collateral) is properly organized and maintained to support consistent customer experience across all platforms Partner with Product Management, Sales, and Digital/COE teams to align on product positioning, messaging, and launch readiness Provide ongoing sales support with content, and tools to enable effective sell-through of IAQ products Draft engaging, consumer-focused messaging for IAQ products, focusing on benefits, features, and solutions for end-users Budget, Trade Show and PR Management Manage marketing budgets and allocate resources effectively to maximize ROI Track and report on campaign performance and adjust strategies as needed Partner with PR agencies to drive awareness through media relations, press releases, and industry placements Ensure consistent messaging across all external channels Lead planning and execution of trade shows and industry events, including logistics, creative, and sales alignment

Requirements

Bachelor’s Degree preferred Marketing, Business Management or other relevant discipline
8+ years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution
Proven track record of driving product growth, increasing brand awareness, and acquiring customers in competitive markets
Experience working within retail and eCommerce environments, with a strong understanding of channel dynamics, customer behavior, and go-to-market execution
Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success
Take full ownership of their work, consistently meeting high standards and taking full responsibility for their results. They are transparent about progress, address issues independently, and model accountability within the team, ensuring their work advances team and business goals.
Actively align their projects with department and company-wide goals. They identify opportunities to add strategic value and make decisions that support both short-term and long-term objectives. This involves assessing how their work drives business outcomes and adjusting their approach to maximize impact.
Demonstrate sophisticated problem-solving skills, tackling complex challenges by identifying root causes, analyzing data, and applying creative, sustainable solutions. They identify problems, initiate improvements proactively, using a mix of analytical rigor and innovation to resolve issues and optimize processes
Effectively managing multiple high-impact projects, prioritize based on business impact and strategic alignment. They make sound judgments on resource allocation, focus on critical objectives, and adapt to shifting priorities without compromising quality
Work effectively across teams and departments, building strong relationships, managing stakeholders' expectations and contributing expertise to achieve shared goals. They foster collaboration by sharing insights, mentoring others, and promoting open communication, enhancing both team cohesion and project outcomes
Be change agents, identifying and implementing process improvements that support business growth. They proactively adopt new approaches, encourage themselves and others to embrace changes, and help guide the team through transitions, ensuring that adjustments are aligned with strategic objectives. They navigate ambiguity and work in the fast-paced environment
With understanding of stakeholder's point of view, stakeholder management skills and presentation skills, they can effectively influence decisions, advocate for impactful ideas, and build alignment with stakeholders. They establish themselves as trusted advisors, using their expertise to guide others and drive meaningful change across the organization
Committed to continuous growth, stay current on industry trends, learn and apply new skills, and adapt quickly to evolving demands. They set an example of resilience and adaptability, embracing a growth mindset and encouraging others to do the same
Strong strategic thinking and attention to detail
Ability to work in a team environment and interface with senior executives, product managers, subject matter experts, and clients
Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously
Strong written, negotiation and oral communication capabilities, including presentations to higher level internal / external contacts are required
Excellent communication skills, both written and verbal, with the ability to craft compelling messaging and collaborate across teams
Approx. 20% travel per year.
Must have valid authorization to work in the U.S.

Responsibilities

Develop and execute comprehensive go-to-market strategies across retail and eCommerce channels
Conduct qualitative and quantitative market research to understand customer needs, behaviors, and market dynamics
Develop and refine target audience personas and customer segmentation to inform strategy and execution
Translate insights into clear positioning, value propositions, and messaging frameworks that resonate with target audiences
Identify growth opportunities and drive customer acquisition strategies within the IAQ category
Lead product launches from concept through execution, ensuring alignment with business goals
Monitor product performance and optimize strategies using data, analytics, and market feedback
Conduct competitive analysis to identify trends, gaps, and opportunities
Own and manage Digital Asset Management system, ensuring all assets are accurate, up to date, and aligned with established naming conventions
Establish, enforce, and maintain standardized naming conventions and taxonomy to improve asset searchability and usability for internal teams, distributors, and customers
Ensure all product content (images, videos, spec sheets, collateral) is properly organized and maintained to support consistent customer experience across all platforms
Partner with Product Management, Sales, and Digital/COE teams to align on product positioning, messaging, and launch readiness
Provide ongoing sales support with content, and tools to enable effective sell-through of IAQ products
Draft engaging, consumer-focused messaging for IAQ products, focusing on benefits, features, and solutions for end-users
Manage marketing budgets and allocate resources effectively to maximize ROI
Track and report on campaign performance and adjust strategies as needed
Partner with PR agencies to drive awareness through media relations, press releases, and industry placements
Ensure consistent messaging across all external channels
Lead planning and execution of trade shows and industry events, including logistics, creative, and sales alignment

Benefits

Medical, dental, vision, prescription plans
Health Savings Account and Flexible Spending Account options
Life, accident, critical illness, disability, legal, identity theft, and pet insurance
401(k) plan with company matching contributions and immediate vesting
Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave
Tuition reimbursement for job-related courses after six months of service
Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources
High5 employee recognition and awards platform, quarterly and annual employee recognition
Opportunity for an annual performance-based bonus

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