Product Marketing Manager

Expedia Group•Austin, TX

1d•$104,000 - $177,000•Hybrid

About The Position

Expedia Group Advertising is a fast-growing media business powered by rich first-party traveler data, a broad portfolio of onsite and offsite ad solutions, and deep partnerships with brands around the world. Within that, we are elevating measurement and reporting so advertisers can understand the full impact of their campaigns across the traveler journey and make smarter investment decisions. We’re seeking a seasoned Product Marketing Manager to lead product marketing for our measurement and reporting solutions, translating complex measurement capabilities into compelling narratives and GTM plans that drive adoption and revenue.

Requirements

5-8+ years in product marketing in B2B, ad tech, or data environments
Demonstrated experience launching and scaling complex, technical products or features
Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers
Proven ability to drive end-to-end GTM motions across large, cross-functional working groups
Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders
Comfortable making decisions and driving progress, even in ambiguous environments
Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures

Responsibilities

Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals
Develop a deep understanding of our advertisers and partner closely with product and analytics teams to influence the roadmap based on advertiser needs and market trends
Define clear problem statements, value propositions, and success metrics for new and existing measurement features
Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions from others in the market
Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points
Craft a clear and compelling story for how advertisers can measure success across our full-funnel portfolio of solutions
Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross-functional readiness
Build and maintain omnichannel assets that cross-functional teams like Field Enablement and Partner Marketing can customize for specific use cases
Collaborate with Partner Marketing, Public Relations, and Commercial teams to weave measurement messaging into broader programs, events, and campaigns