Product Marketing Manager

SAP•Alpharetta, GA

23d•Hybrid

About The Position

Ariba, Inc. seeks a Product Marketing Manager at our Alpharetta, GA location to act as a Subject Matter Expert in the product area by developing and applying a deep understanding of the product area total addressable market (TAM) and be always aware of the latest market information.

Requirements

Bachelor’s degree or foreign equivalent in Business Administration, Marketing, or a related field of study and seven (7) years of experience in the job offered or related occupation. Employer will accept a 3 or 4 year Bachelor’s degree.
Alternatively, a Master’s degree or foreign equivalent in Business Administration, Marketing, or a related field of study and five (5) years of experience in the job offered or related occupation.
White Space Analysis within Line of Business including Competitive and Market Data Analysis
Support Strategic Planning within Line of Business with Data Artifacts
Market Performance Analysis, including Pipeline, Bookings, and Renewal
Drive Data and Analytics within Line of Business
Drive Commercial Concepts and Strategy for Cloud SaaS solutions
MS Excel, Data Warehouses, Data Lakes, and SAP Analytics Cloud
Analysis of Software Product Development Operational Efficiency

Responsibilities

Represent the product area value & vision to customers, partners, and analysts.
Define the Market Opportunity Map for your product area and lead the creation of the Winning Plan, working in close partnership with Chief Product Officer and Chief Revenue Officer teams.
Identify and connect innovations built across multiple product teams, Influence the Build/Buy/Partner strategy to maximize SAP’s growth.
Own the product / feature release announcement process, and communications for your product area including value positioning and messaging framework, branding and public roadmap and website updates.
Determine under-performing product offerings that should be sunset and partner with the Chief Product Officer and Chief Revenue Officer to exit products.
Collaborate in defining (applicable for Chief Marketing & Solution Officer employees) or define (applicable for Business Models & Pricing employees) the packaging, pricing, and licensing plan for your product.
Contribute to the creation of product packages that span across or seed into multiple product/solution areas.
Define and drive customer and partner incentives.
Define the annual marketing plan for your area and determine the marketing mix and tactics.
Serve as the business owner for Tier 1 SAP events and 3rd party Industry events.
Ensure excellence in the customer journey content, programs, and resources for your product area.
Collaborate with Marketing & Solutions discipline teams to ensure quality, consistency, and completeness of content, define new programs and resources to maximize customer engagement and ensure the availability of hero customer stories.
Contribute to planning Integrated Demand Programs (IDPs) and monitor Demand Generation KPIs to adjust.
Own product communications to all external audiences and serve as a leading spokesperson for engagement with analyst, press, customer, partners, and community groups.
Lead collaboration across marketing to define and deliver sales enablement content for your product area.