Product Marketing Manager

Snout

15h•Remote

About The Position

Snout is one of the fastest growing wellness plan providers in the veterinary space, trusted by clinics across the US. We’re a small but mighty startup team of <50 employees. We're searching for a strategic and empathetic Product Marketing Manager (PMM) based in the USA (east coast preferably) to own how Snout is understood, adopted, and championed by clinics. This is a foundational Product Marketing Manager role. You'll translate complex workflows — payments, wellness plans, clinic ops — into clear, emotionally resonant messaging and enablement that helps sales, CX, partnerships, and customers win. You'll sit at the intersection of product, sales, CX/CSM, and growth, shaping Snout's narrative from first touch through long-term expansion. Snout stands at a defining moment, one where the right vision and voice will shape not just our brand, but the trajectory of our product. We are crafting a story rooted in authenticity, one that speaks to the full spectrum of clinics we serve, from independent practices to enterprise groups, and honors the real workflows and emotional realities that define veterinary care. A refined, cohesive messaging architecture will bring harmony to how we sell, onboard, and grow — weaving together content and close partnership with our Go-to-Market (GTM) teams into a seamless experience that earns trust at every turn. For the right person, this is a rare and meaningful opportunity to build something from the ground up, alongside a team deeply committed to the people and pets at the heart of everything we do. If you're ready to own a product narrative and shape the future of veterinary wellness, we want to hear from you. Snout is committed to building a diverse and inclusive team. We know that great candidates may not check every box — and that’s okay. If you're excited about this role and our mission, we encourage you to apply if you meet at least 75% of qualifications including the first bullet. If you need any accommodations during the application or interview process, please let us know — we’re happy to support you.

Requirements

4 - 7 years of experience in Product Marketing, ideally in B2B SaaS, fintech, healthcare, or workflow tools
Experience in marketing to two sides of a marketplace (B2B+B2C or B2B2C)
Strong instinct for emotional and functional storytelling
Proven experience creating enablement that actually gets used
Comfort operating in ambiguity and building from zero to one
Clear writer who can balance warmth, clarity, and credibility
Ability to travel on a quarterly basis

Nice To Haves

Experience marketing to veterinary, healthcare, or other regulated SMB or multi-location audiences
Prior work at a seed, Series A/B startup in an early PMM capacity
Ability to run customer interviews and distill insights into actionable messaging frameworks
Track record of measurable impact: conversion rate improvements, sales cycle acceleration, or activation metrics tied to PMM work

Responsibilities

Define and evolve Snout's core positioning across ICPs: small clinics (1–3 doctors), multi-clinic / enterprise groups, and partner-referred clinics (PIMS, distributors, MSPs)
Build clear ICP narratives, pain points, and value props rooted in real clinic workflows and emotional realities
Own Snout's messaging architecture — hero copy, value pillars, proof points, objections
Create and maintain sales enablement assets: pitch decks, one-pagers, objection handling, and competitive positioning
Partner closely with Sales, CX/CSM, and Partnerships to ensure messaging matches how Snout is actually sold and implemented
Arm CSMs with customer-facing materials that support onboarding, activation, and expansion
Build Snout's content spine: homepage + landing page frameworks, product narratives and "How It Works" explainers, and case study and testimonial templates
Translate customer stories into scalable proof — ACT lift, reduced staff burnout, increased preventive compliance
Ensure consistency across lifecycle touchpoints: website, sales, lifecycle emails, and clinic-facing assets
Develop deep empathy for veterinarians, practice managers, and front-desk teams
Synthesize insights from sales calls, onboarding sessions, and customer feedback into sharper messaging