Product Marketing Manager

SuperAwesome • New York, NY

8d

About The Position

SuperAwesome is an award-winning technology company that powers the youth digital ecosystem, helping brands to meet their audience where they are and engage them where they watch, listen, socialize, and play. Our mission is to build a better internet for the next generation, and our technology is trusted by hundreds of brands and creators. Our suite of advertising, gaming, audio, and creator tools - combined with deep audience intelligence and compliance capabilities - powers meaningful digital experiences with almost half a billion impressions every month. As we specialise in reaching under-18 audiences, we have to be as curious, fast-paced, and creative as kids and teens. At SuperAwesome, you’ll be encouraged to own your impact, make your team more awesome, and evolve like a kid as you grow into your role. At our core is the #SAFam. We believe that just because someone is included, it doesn't mean they belong - so we build for belonging. Our #BeYou community brings people together, creates space for every voice, and celebrates the individuality that makes us stronger. SuperAwesome is looking for a Product Marketing Manager to support the Product Marketing Lead and the Head of Marketing. You will support our positioning, messaging, and go-to-market executions for our suite of advertising products and solutions, with a specific focus on gaming go-to-market strategies. You will act as a bridge between the product, sales, and marketing teams to drive product adoption and revenue. Because our key customers are brands, agencies, creators, and publishers, this opportunity is ideal for someone who has worked in fast-paced, high-growth environments in enterprise technology, digital media, AdTech, MarTech, immersive gaming, or similar organizations.

Requirements

• 3-5 years of experience in product marketing, adtech, or digital advertising
• Proven expertise operating within a gaming environment
• Clear understanding of Product Marketing frameworks
• Comfortable communicating with stakeholders at all levels
• Experience working in the advertising or gaming industry
• Ability to translate complex technical features into clear, customer-facing benefits
• Great storyteller with strong presentation skills
• Highly proficient with technology and tools, specifically HubSpot, WordPress and Google Workspace
• Excellent cross-functional collaboration skills and can confidently inform decision-making within the department while proactively sharing information to gain buy-in
• Track record of building strong relationships simultaneously with Sales and Product Development teams
• Analytical problem-solver who can tackle diverse challenges using data and analysis to select the most effective solutions
• Move fast, have the ability to creatively solve problems in a fast-paced, rapidly changing environment, and are focused on delivering results
• Experience working across multiple locations and time zones
• Highest degree of professional ethics and integrity

Nice To Haves

• Ideally, you're a Roblox/Fortnite/Minecraft player, with a passion for UGC gaming environments
• Experience in adtech, or with youth audiences, is a plus

Responsibilities

• Plan and execute go-to-market strategies for product launches and updates, particularly focusing on our gaming products and environments, to bring new features to market in a way that maximizes sales and adoption
• Support demand generation and sales enablement by customizing content and campaigns for advertisers, agencies, and publishers. You will tailor materials for specific client verticals (e.g., F&B or Retail) and partner with Sales and Product Management to execute go-to-market rollouts
• Manage our CRM system and HubSpot outreach. In partnership with the wider marketing team, you will ensure that the design, copy, and distribution of company communications are consistent and high-quality.
• Build and manage HubSpot email sequences and ABM initiatives to support strategic partnerships, track content downloads, and nurture inbound leads to drive ongoing conversations, meetings, RFPs, and closed deals
• Conduct market, competitor, and customer research to inform strategy, gaining an in-depth understanding of customer problems and desires to improve our product positioning and competitive differentiation
• Improve product-related content across various channels. You will manage website updates via WordPress, enhance SEO for the website, and ensure all product collateral reflects a unified voice
• Work with our digital privacy experts, ensuring our positioning and content are aligned with our policies and our leadership in the space
• Execute across multiple markets, including the US, UK, Germany, and France
• Manage multiple projects simultaneously, ensuring visibility across the business and working to deadlines based on organizational needs
• Stay up-to-date with everything happening inside the gaming ecosystem, from new games to new builders to new platforms

Benefits

• 20 days holiday + 10 public holidays + Winter Break
• Family Leave including 20 weeks of fully paid leave for employees who are Primary Caregivers and 8 weeks of fully paid leave for employees who are Secondary Caregivers
• 30 day sabbatical for employees who have reached 7 years tenure
• Medical insurance through Aetna with 100% employer contribution to employee monthly premium plus $2,000 funded HSA. Also, up to 65% employer contribution for family plans
• Dental & Vision Plans through MetLife, fully funded for you and your family
• 401k with Vanguard with SA Safe Harbor contribution up to 4%

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed