Product Marketing Manager, Wellbeing (Contract)
About The Position
OpenAI’s Brand & Reputation team helps people understand its technology, the value it can bring to their lives, and the work OpenAI does to earn their trust. Product marketing connects audience needs with product development, positioning, and go-to-market strategy. For wellbeing, the team partners with Product, Engineering, Research, Design, and Safety to understand how people use ChatGPT, identify unmet needs, and inform product priorities. It translates product capabilities and safeguards into clear value propositions, launches, and education to help people make informed choices about using ChatGPT. The Product Marketing Manager will own positioning and go-to-market strategy for ChatGPT experiences related to wellbeing, including mental health and additional safety interventions. The role develops understanding of user needs and product behavior, and brings research, feedback, and market insights into product and roadmap decisions. Working within Brand & Reputation, the manager partners with Product, Engineering, Research, Design, and Safety from early product development through launch and ongoing use. The role combines strategic thinking, analytical judgment, and hands-on execution to define audiences, articulate product value, and lead launches. The work aims to help people discover, understand, and appropriately use wellbeing features, with clear expectations about their benefits and limitations. It requires strong writing judgment and care when communicating about sensitive topics. Wellbeing communications should set accurate expectations, explain product limitations, and help people recognize when human support is appropriate, with guidance tailored to users of all ages and different audiences. This is a six-month proposed contract based in San Francisco, California, with a hybrid working arrangement. The anticipated start date and travel expectations are to be confirmed.
Requirements
- Experience leading consumer product marketing where trust, safety, health, or privacy shaped positioning and launch decisions.
- Ability to write clear, empathetic copy about complex product behavior.
- Ability to explain limitations and uncertainty accurately and without unnecessary alarm.
- Experience coordinating launches requiring careful review across technical, policy, legal, and communications teams.
- Ability to use qualitative research, competitive analysis, user feedback, and product data to inform product priorities, test positioning, and evaluate launch outcomes.
- Comfort personally writing briefs, positioning, FAQs, and launch materials.
- Ability to adapt plans as product capabilities and priorities evolve while keeping collaborators aligned.
Nice To Haves
- Experience with wellbeing, mental health, safety, or family-related products and communications.
- Experience marketing sensitive consumer features in technology, health, or financial services.
- Familiarity with AI products and the challenges of explaining evolving capabilities.
Responsibilities
- Develop audience insights and positioning using user research, competitive analysis, verified product capabilities, feedback, and safety signals.
- Partner with Product and Research to identify unmet user needs and bring audience insights into product strategy, roadmap priorities, and the end-to-end user experience.
- Lead product marketing for launches, including naming, positioning, messaging, user education, and coordinated rollout.
- Write messaging frameworks, launch briefs, approved claims, and FAQs; partner with Communications and other content owners on newsroom and blog copy, spokesperson and partner briefs, Help Center content, and in-product guidance.
- Work with Product, Research, Design, Safety, Policy, Legal, and Communications to resolve questions and prepare accurate launch materials.
- Keep wellbeing messaging consistent across relevant product experiences, web pages, support materials, and partner communications.
- Plan rollout and education with Growth, Lifecycle, and Communications partners.
- Define and measure launch success with Product, Research, and Data Science, including feature discovery, understanding, appropriate adoption, and user feedback.
- Use launch findings to inform product improvements, user education, and future launches.
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
