Product Marketing Manager – Sales Enablement

Salesforce•Indianapolis, IN

About The Position

Salesforce is seeking a Product Marketing Manager – Sales Enablement to lead the development and activation of sales-facing content for the Customer Zero program. Customer Zero is how Salesforce demonstrates its own transformation into an Agentic Enterprise. This role is crucial for ensuring that these transformation stories are not only compelling but also practical and impactful in real sales conversations. The manager will collaborate closely with the Senior Director of Customer Zero and sales leaders to understand the specific content needs of sellers, enabling them to engage customers, build credibility, and close deals. The position involves translating Customer Zero stories into high-quality, practical assets, including first-call decks, executive briefings, demos, and case studies, all tailored for various audiences and buying stages. Success in this role demands strong storytelling abilities, deep empathy for sellers, and the capacity to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.

Requirements

5+ years of experience in product marketing, sales enablement, or related roles
Strong understanding of enterprise sales processes and buyer journeys
Proven ability to create sales-ready content that is used in the field
Experience working with executive-level audiences and tailoring messaging for different personas
Strong storytelling and communication skills
Ability to translate complex technical concepts into clear business value
Experience working cross-functionally across marketing, product, sales, and customer teams

Nice To Haves

Familiarity with AI tools for content creation and workflow acceleration is a plus

Responsibilities

Build strong relationships with sales leaders, sellers, and field enablement teams to understand: What content is needed, What formats are most effective, What actually gets used in customer conversations
Translate field insights into a clear sales enablement strategy for Customer Zero
Continuously gather feedback and iterate on assets to improve adoption and effectiveness
Translate Customer Zero transformation stories into sales-ready materials, including: First-call decks, Executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.), Case studies and narrative summaries, Demo scripts and supporting materials
Ensure content: Is tailored to specific personas and buying stages, Clearly communicates business value and outcomes, Connects Salesforce capabilities to real-world transformation
Develop and maintain a library of high-impact, reusable sales assets
Adapt core narratives into: Role-based versions, Different levels of technical depth
Ensure content is: Clear and easy for sellers to use, Modular and adaptable, Consistent with Salesforce messaging and positioning
Partner with: Customer Zero program leadership, Product marketing, Sales enablement, Customer success and internal practitioners, Events and campaign teams
Ensure alignment between: Story development, Campaigns, Sales activation
Collaborate and where possible build clickable demos
Ensure demos clearly show: How Salesforce technology enables transformation, The connection between product capabilities and business outcomes, Connect to how Salesforce’s implementation applies to other industries and size of companies
Leverage AI to: Accelerate content creation and iteration, Tailor content for different personas and use cases, Synthesize feedback and identify content gaps
Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable: Sellers to self-serve content, Consistency across the organization
Track usage and effectiveness of Customer Zero sales assets
Partner with sales enablement to measure: Adoption, Impact on pipeline and deal progression
Continuously refine content based on feedback and performance