Product Marketing Manager - Platform & Enterprise

FICO

5d • Remote

About The Position

FICO is seeking a highly motivated Product Marketing Manager to amplify and support our enterprise platform story and go-to-market strategy. This role will help to define and effectively communicate the Why Change, Why FICO, and Why Now value story for FICO Platform, one of our most strategic offerings. We’re looking for determined, collaborative professionals who can synthesize sales feedback, customer signals, and product nuance with accuracy and clarity. You’ll work closely across product, sales, and marketing teams to support go-to-market strategies, shape platform narratives, and drive messaging adoption and enablement. This role requires the ability to understand the needs of different internal and external audiences and translate complex, technical concepts into materials that resonate.

Requirements

• Experience in enterprise B2B technology, with background in product marketing, solution marketing, product management, sales engineering, UX, technical writing, or a related role.
• BA/BS degree Business, Marketing, Computer Science, Engineering, or related field; advanced degree is a plus.
• Intellectually curious: motivated to dive deep into complex topics and make them accessible.
• Storyteller and communicator: exceptional writing, visual, and verbal communication skills.
• Systems thinker: keen ability to connect people, process, and technology into cohesive, repeatable execution strategies.
• Collaborative learner: eager to grow alongside senior marketers and technical experts.
• Trusted partner: skilled at building credibility across diverse teams and with cross-functional stakeholders.

Nice To Haves

• Prior exposure to decision intelligence, decisioning platforms, or adjacent analytics and AI technologies (e.g. data platforms, data science tools, optimization, process automation, etc.).
• Prior experience in a customer-facing role or examples of customer-facing content that drove impact in complex, multi-stakeholder buying environments.

Responsibilities

• Support the development of compelling value messaging and positioning for FICO Platform, tailored to different target audiences and market segments.
• Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment of messaging with product functionality, software vision, and customer needs.
• Partner with the market insights team on buyer intelligence and competitive analysis to identify key market trends, buyer pain points, and opportunities for differentiation.
• Build launch frameworks, content activation strategies, and foundational platform materials (product sheets, demos, sales decks) to support GTM initiatives.
• Partner with content marketing and creative teams to produce high-quality assets for global sales activities and marketing campaigns.
• Translate technical concepts into clear, accessible narratives that resonate with both technical and non-technical audiences.
• Equip the sales organization with tools, materials, and training to enhance sales effectiveness.
• Assist with and conduct enablement sessions on platform capabilities, competitive positioning, and objection handling.
• Develop repeatable frameworks that scale knowledge across global teams.
• Assist with the GTM execution for new platform functionality and product innovations, ensuring alignment across stakeholders.
• Analyze and optimize launch strategies, messaging, and campaign content to drive adoption and revenue impact.

Benefits

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees