Product Marketing Manager, Enterprise & Developers

Runway

1d • $160,000 - $230,000 • Remote

About The Position

We are building AI to simulate the world through merging art and science. World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached. Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.

We're hiring a product marketing manager to own how we go to market for two of our audiences: technical teams building on Runway's API & enterprises buying Runway as a creative platform. This is an exciting opportunity to be the first PMM dedicated to these audiences — you will define and execute the strategy from scratch.

Requirements

• 5+ years product marketing, with at least 2 years in B2B product marketing
• Direct experience marketing to technical and enterprise buyers
• Ability to translate technical concepts to compelling narratives
• Strong audience and customer research chops
• Track record of launches that broke through and building positioning and messaging that measurably improved sales results
• Strong cross-functional operator who can drive alignment on complex problems and decisions — positioning, launches, roadmap direction, pricing, and more
• Ability to use AI tools to scale your work — you can set up agents to track competitive intel, use Cursor or Claude Code to prototype landing pages from our codebase, and generally don't wait on engineering or creative for things you can build yourself
• Strong writing skills; holds the bar on copy across assets

Nice To Haves

• Experience building out a multi-audience strategy
• Marketed across both PLG/self-serve and sales-led motions
• Background in creative tooling or AI products

Responsibilities

• Define and own the positioning and messaging for the developer and enterprise audiences, and the platform narrative that ties them together
• Grow each audience over time — develop a real point of view on which segments to invest in, which use cases to make Runway known for, and feed what's working in market back into product and positioning
• Run frequent launch cycles end-to-end for both motions, working closely with the product, creative, and marketing teams
• Develop deep customer and competitive intelligence through qualitative and quantitative research that helps shape product/roadmap decisions and feeds into sales enablement
• Partner closely with sales and deployment teams on pricing and packaging, pipeline-driving programs, and translating what they're hearing in the field into sharper positioning

Benefits

• We strive to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team.
• Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
• There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team.
• The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description.
• In this case, we will communicate any updates in the expected salary range.
• Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
• We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed