Product Marketing Manager - MSP
About The Position
Arctic Wolf seeks a Product Marketing Manager who is passionate about explaining the business value of our solutions with a can-do attitude and infectious energy to support our growing Managed Service Provider (MSP) channel. This individual takes pride in their storytelling skills and thinks deeply and thoughtfully about messaging and positioning, B2B cybersecurity trends, and market research, so they can best position our solutions to our MSP Partners. On top of that, they’re never satisfied with the status quo and push to get better every day. They expect to lead market growth at Arctic Wolf by speaking to customers, creating personas, and launching products and promotions. Cross-functional work is in the ideal.
Requirements
- Proven experience taking products from conception to market launch in the cybersecurity industry
- Ability to be flexible on a day-to-day basis with task priority and manage parallel deliverables effectively when required
- Superior project management and presentation skills
- Advanced interpersonal skills with superior relationship building capabilities
- Exceptional interviewing and listening skills
- Excellent verbal and written communication skills
- Demonstrated success marketing to and through a partner channel
- Strong grasp of cybersecurity principles and enterprise IT infrastructure
- Bachelor’s degree in engineering, english, social sciences, business or marketing
- 3+ years of B2B cybersecurity product marketing
- Ability to travel, passport required
Nice To Haves
- MBA
- 1-2 Years of experience in Security Operations solutions as a product marketer
- Direct Experience with a range of cyber security solutions for Managed Service Providers, such as Endpoint Security and Managed Detection and Response
Responsibilities
- As a natural storyteller, you regularly take a technical concept and translate it into meaningful business value for a cybersecurity audience.
- You enjoy developing value-based stories that catch a buyer’s attention. You regularly develop solution positioning and corresponding messaging that uniquely differentiates a company versus the competition.
- You are an expert on asking the right questions to uncover who buyers are, how they buy, and their buying criteria and translating your knowledge into helpful content to enable across company teams.
- You enjoy leading Go-To-Market product launches for maximum business success especially across Sales, Marketing, and Partners working with Product Management and Program Management. You know how to manage launch plans and timelines, communications, training, sales enablement, and deliverables for your solution.
- Bring your writing and analytics prowess, you deliver compelling content to empower marketing and sales. You’ve created collateral like datasheets, solution briefs, blogs, and presentations before and enjoy enabling sales with talk tracks and internal tools to support the selling process.
- You leverage deep industry experience in cybersecurity and the MSP channel to go from strategic planning to actionable vision in order to execute growth strategies for our MSP channel.
Benefits
- Equity for all employees
- Flexible time off and paid volunteer days
- RRSP and 401k match
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
