Product Marketing Manager
About The Position
We are seeking a strategic and execution-focused Product Marketing Manager to drive the commercialization and lifecycle management of innovative medical capital equipment solutions. This individual will play a key role in developing go-to-market strategies, leading new product launches, supporting commercial teams, and delivering data-driven insights that influence business decisions. The ideal candidate combines strong strategic thinking with a hands-on approach to execution, thrives in a cross-functional environment, and has a proven ability to influence stakeholders across marketing, sales, product development, clinical, and executive leadership.
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences, or related field.
- Minimum of 5 years of product marketing experience within the medical device industry.
- Minimum of 5 years of experience marketing capital equipment.
- Demonstrated success leading new product launches from strategy through commercial execution.
- Strong analytical skills with experience in: Sales forecasting, Pricing analysis, Market analysis, Business performance reporting, Dashboard development and KPI tracking.
- Experience interpreting complex datasets and translating insights into strategic recommendations.
- Proven ability to influence and build credibility with cross-functional stakeholders at all organizational levels.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Excellent written, verbal, and presentation communication skills.
Nice To Haves
- MBA or advanced business degree.
- Experience supporting global product launches.
- Experience working within highly regulated healthcare or medical technology environments.
- Familiarity with CRM, business intelligence, and data visualization tools (Salesforce, Power BI, Tableau, or similar).
Responsibilities
- Develop and execute comprehensive product marketing strategies that drive market adoption and revenue growth.
- Lead cross-functional commercialization efforts for new product launches, ensuring alignment across product management, sales, clinical, operations, and executive leadership.
- Create positioning, messaging, value propositions, and competitive differentiation for capital equipment solutions.
- Partner closely with sales leadership to develop commercial strategies, launch plans, and customer engagement initiatives.
- Analyze market trends, competitive intelligence, customer feedback, and sales performance to identify growth opportunities and optimize business strategies.
- Build pricing models and forecasting tools to support business planning and commercial decision-making.
- Develop and maintain sales dashboards and key performance metrics, translating data into actionable recommendations.
- Monitor product performance throughout the product lifecycle and recommend enhancements based on market insights.
- Create sales enablement materials including presentations, competitive tools, training content, and marketing collateral.
- Build trusted partnerships across internal departments by effectively influencing without direct authority and aligning teams around common business objectives.
- Support product planning by leveraging customer insights, market dynamics, and commercial performance data.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
