Product Marketing Manager, Memory

Samsung Electronics•Bellevue, WA

21h•$121,500 - $150,500•Onsite

About The Position

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. The Product Marketing Manager, Memory will create and execute product marketing plans for the Memory & Storage category, including go-to-market schedules, demand generation campaigns, and materials (e.g., project schedules, core messaging, packaging, promotional, and point-of- purchase advertising). Drives achievement of business KPIs such as revenue, margin, profitability, and market share objectives. Collaborates with sales and supply chain teams to ensure optimum inventory-to-sales forecast ratios and is primarily responsible for forecasting for assigned products. This role will also support sales account teams, marketing teams, internal financial teams, and the Korean-based Product Planning organization (HQ). Pitches product line-up features and strategy at key customer meetings and events.

Requirements

Bachelor’s degree (B.A. or B.S.) and at least 6+ years employment in product management, product marketing, or brand marketing
Experience in supporting (e.g., sales, customer support, supply chain) a product or technology in consumer electronics or B2B
Previous experience working in a global, complex, matrixed environment
Ability to build strong work relationships with cross-functional teams
Excellent communication and presentation skills, with high attention to detail
Advanced knowledge of Microsoft Excel and PowerPoint
Sales analytics and Inventory analysis experience a plus

Responsibilities

Creates and executes product marketing plans for the Memory & Storage category to meet KPIs
Develops go-to-market strategies, including pricing, distribution, product mix, and promotional recommendations
Lineup management – directly manage a specific appliance product segment, including lineup optimization and initiatives targeted at driving operational efficiency or responding to market challenges
Launch management – Supports and oversees all new product launch activities that contribute to the achievement of new product target volume and profit objectives, and collaborates with Demand Generation and Sales teams in developing launch schedules
Price administration – Supports, manages, or directs the management of pricing strategies by product and by segment and manages promotional roadmap for assigned products to drive sales, market share, and to ensure that market forecasts are achieved
Sales and P&L Analysis – Analyzes sales forecasts and monitors sales and marketing investments as needed for maintaining accurate target plans and inventory balance and for achieving business P&L goals
Forecasting and Inventory Monitoring and Optimization – Prepares and owns forecasts for assigned categories, collaborates with supply chain, sales, and customers to ensure appropriate inventory levels throughout the product lifecycle, and timely end-of-life (EOL) strategies
Adjusts product marketing activities as needed throughout the product's lifecycle to eliminate sell-in / sell-through bottlenecks and excess or aged inventory
Tracks weekly product sales data by account and by SKU to manage forecasts and resolve sales challenges (e.g., recommends pricing adjustments, suggests removal of product from floor, provides retailers with data-driven recommendations on which models to promote)
Collaborates with sales teams and customers to understand customer retailer strategies and challenges, and in general to provide the marketing support needed for successful selling
Conducts sales and supply chain meetings, develops weekly forecasts, and confirms the sales estimates essential for achieving supply chain efficiency and appropriate inventory levels
Works with demand generation group to develop promotional content (e.g., presentations, merchandising storyboards, website content, product spec sheets, and product use collateral)
Works with Training team to create training material for sales associates
Pitches product line-up features and strategy at key customer meetings and events
Conducts competitive market analysis using various systems as well as online research