Product Marketing Manager, Media Command™

Broadcast Management Group•Washington, DC

4d•Hybrid

About The Position

Broadcast Management Group (BMG) is seeking an experienced Product Marketing Manager to own the positioning, competitive differentiation, sales enablement, and customer adoption for their proprietary broadcast software platform, Media Command™. Media Command™ is a key growth driver for BMG, operating in a high-growth market with aggressive targets. This role is AI-native, utilizing tools like Claude for various analytical and strategic tasks. The Product Marketing Manager will report to the Senior Marketing Manager and collaborate closely with Sales and the internal product team.

Requirements

5+ years in product marketing, with experience launching or scaling a B2B software product
Proven success with competitive positioning and win/loss analysis
Strong case study and sales enablement writing skills
Experience building and managing customer reference programs
Track record of driving product adoption and customer success metrics
Daily AI experience; ability to use AI for market research and analysis
Comfort with sales process and ability to partner closely with Account Executives (AEs)

Nice To Haves

Broadcast, media, or video technology background
Experience with competitive SaaS software
Experience in high-growth SaaS (30%+ YoY growth)
ROI modeling and complex sales cycle experience (6+ months)

Responsibilities

Own Media Command's positioning against competitors and develop win/loss messaging and collateral.
Create battle cards for the sales team and conduct win/loss interviews, updating messaging quarterly.
Synthesize competitive research and model ROI comparisons using AI tools.
Create case studies (8-10 annually), one-sheets, demo scripts, and sales decks.
Support the sales team with proposal materials and RFP responses.
Conduct discovery calls with prospects to inform messaging.
Build and manage a customer reference program with 10+ active advocates.
Track win rate, sales cycle length, and deal health.
Drive product adoption within 30 days of sale through onboarding sequences, webinars, and customer success coordination.
Track adoption metrics and Net Promoter Score (NPS).
Identify expansion and upsell opportunities.
Build product feature adoption campaigns for new releases.
Utilize AI for competitive analysis, customer research synthesis, and ROI modeling.
Build product marketing frameworks and templates for reuse.