Sr. Marketing Manager – BD Pyxis™ Platform

Becton Dickinson Medical Devices•San Diego, CA

1d•Hybrid

About The Position

At BD, we are advancing the future of medication management through the BD Pyxis™ platform. We're looking for a strategic marketing leader to help accelerate growth and innovation. We are seeking a Senior Marketing Manager to lead growth, commercialization, and portfolio strategy for the BD Pyxis™ platform. This role offers the opportunity to influence business strategy, guide market adoption, and bring innovative solutions to market. In this role, you will play a pivotal role in shaping portfolio strategy, leading commercialization efforts, and bringing innovative solutions to market. If you enjoy turning customer insights into growth opportunities and helping shape the future of healthcare, we'd love to hear from you.

Requirements

Bachelor’s Degree
At least 6 years of marketing experience within a complex, global corporate environment
Experience leading product commercialization, new product launches, and end-to-end lifecycle management
Experience in developing and executing go-to-market plans, including segmentation, positioning, messaging, launch readiness, and commercial enablement
Customer-focused, curious, and driven by results
Comfortable navigating ambiguity and turning ideas into action

Nice To Haves

Masters Degree/MBA
MedTech experience highly preferred

Responsibilities

Drive Strategy, Growth & Commercialization: Lead marketing strategy, identifying opportunities to accelerate growth, adoption, and market leadership.
Define target segments, customer personas, and value propositions that drive customer acquisition and retention.
Translate customer, market, and competitive insights into actionable growth strategies.
Support pricing, promotional, and market development strategies aligned with business objectives.
Champion the Customer & Market: Engage with customers, sales teams, and industry leaders to understand customer needs, workflows, buying behaviors, and market trends.
Leverage customer and market insights to inform strategy, messaging, and commercialization plans.
Develop compelling messaging and customer value stories that clearly communicate outcomes
Drive Marketing Execution & Business Results: Lead the development and execution of marketing plans, including where to play, how to win.
Define customer segments, personas, and journeys to inform targeting, messaging, and engagement strategies.
Execute campaigns to build awareness, engagement, and loyalty.
Collaborate with HEOR, Clinical, and Product teams to align evidence generation with commercialization goals.
Support pricing, promotional, and market development initiatives
Establish success metrics, monitor performance, and optimize marketing investments to drive measurable business results.