Product Marketing Manager, Media Command™

Broadcast Management Group•Washington, DC

2d•Onsite

About The Position

Broadcast Management Group (BMG) is a leading provider of media technology solutions and managed services for broadcast, live production, and media operations. We work with enterprises, broadcasters, and production companies to build and operate mission-critical systems. Our core competencies include systems design and integration, live production staffing and operations, and channel playout infrastructure. Media Command™ is BMG's proprietary broadcast software platform (MAM, channel playout, record, cloud-based) competing in a high-growth market. Media Command is a strategic growth driver with an aggressive ARR target in 2027 and 30%+ YoY growth.

Requirements

5+ years in product marketing, with experience launching or scaling a B2B software product
Proven success with competitive positioning and win/loss analysis
Strong case study and sales enablement writing skills
Experience building and managing customer reference programs
Track record of driving product adoption and customer success metrics
Daily AI experience; ability to use AI for market research and analysis
Comfort with sales process and ability to partner closely with AEs

Nice To Haves

Broadcast, media, or video technology background
Experience with competitive SaaS software
Experience in high-growth SaaS (30%+ YoY growth)
ROI modeling and complex sales cycle experience (6+ months)

Responsibilities

Own Media Command's positioning vs. other competitors.
Develop win/loss messaging and collateral.
Create battle cards for sales team.
Conduct win/loss interviews and update messaging quarterly.
Use Claude to synthesize competitive research and model ROI comparisons.
Create case studies (8-10 annually), one-sheets, demo scripts, and sales decks.
Support sales team with proposal materials and RFP responses.
Conduct discovery calls with prospects to inform messaging.
Build customer reference program with 10+ active advocates.
Track win rate, sales cycle length, and deal health.
Drive product adoption within 30 days of sale through onboarding sequences, webinars, and customer success coordination.
Track adoption metrics and NPS.
Identify expansion and upsell opportunities.
Build product feature adoption campaigns for new releases.
Use AI for competitive analysis, customer research synthesis, and ROI modeling.
Build product marketing frameworks and templates for reuse.