Product Marketing Manager - Lead

Samsung Electronics•New York, NY

1d•Onsite

About The Position

Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first-party TV data to help brands connect with audiences across all screens. With over 200 million Samsung Smart TVs worldwide, we provide advertisers with unparalleled reach and insights into TV viewership. We are at the forefront of the connected TV revolution, delivering advertising solutions that are intelligent, innovative, and effective. At Samsung Ads, we're redefining the future of digital advertising by connecting brands with audiences in innovative ways. As a global leader in technology and innovation, we're looking for a Senior Product Marketing Manager to lead our efforts in North America and beyond, shaping the future of our product marketing strategy for Samsung’s upper-funnel video solutions focused on reach, awareness, and audiences. This B2B-focused role is responsible for developing, designing, and executing on the Samsung Ads Product Marketing portfolio, including offerings related to new ad formats, new targeting types, new data partnerships, and more as it pertains to upper funnel video products (e.g. awareness, reach, audiences). This leader will be responsible for working closely with Product Managers, Engineers, Sales, and GTM partners to translate Samsung Ads’ goals into actionable, sellable solutions for Samsung Ads Sellers and Agency teams. The role requires strong product marketing ownership of solutions while also working closely with partner teams throughout the product development lifecycle (e.g. Product Managers in development; Monetization and FPA for roll-out and lead lists; Sales L&D and PMO for product adoption tracking and training). This senior individual contributor role will play a key part in the continued success of Samsung Ads. This lead will work regularly to package incoming product ideas from Samsung to drive well-tested, well-monetized, and well-adapted success for Samsung’s B2B clients, agencies, and industry partners. The goal of this role, over time, is to make Samsung Upper Funnel Video solutions a must-buy partner to top brands and agencies. A secondary goal is to simplify, streamline, and better define Samsung’s go-to-market strategy in partnership while delivering industry-leading solutions.

Requirements

CTV/Media/Advertising Product Marketing Expertise: 8+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
Strong Upper Funnel Video knowledge: At least 5+ years of experience in upper funnel video solution building, including deep knowledge in reach, awareness, roadblocks, and audiences. Strong familiarity with client expectations and outcomes, as well as industry standard pricing and bundling concepts.
Product Marketing Lifecycle Ownership: Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space.
Outstanding cross-functional relationship: Particularly with Product, Engineering, Product, L&D, Monetization, and Sales teams.
Quantitative and GTM Familiarity: Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
Bachelor’s degree in a related field (product, marketing, business, media, etc)

Nice To Haves

Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, etc)
Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ upper funnel offerings
Data-driven: Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
Strong Operator: Exceptionally organized and operationally-focused

Responsibilities

Lead B2B Product Marketing for Samsung Upper Funnel video products - Serve as the primary point of contact for Product Marketing for select Samsung upper funnel video products, working closely with cross functional teams to bring these offerings from launch into successful, always-on, must-buy offerings.
Develop and Execute Strong Go-To-Market that Drives B2B Samsung Upper Funnel Solutions Adoption - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys.
Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand offerings for client audiences, working with partner teams to refine product market fit.
Build and Refine Value Propositions - Create clear, compelling narratives for each Samsung Upper Funnel offering/content, bringing industry and market intelligence into the mix.
Define the Samsung Product Arc - Work with Product, Engineering, GTM, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.