Product Marketing Manager, Intelligence Services

Alteryx

1d•$165,000 - $180,000•Remote

About The Position

Alteryx is a leading AI-ready data and analytics company that powers actionable insights to help organizations drive smarter, faster decisions with AI-ready data. More than 8,000 customers around the world rely on Alteryx to automate analytics, improve revenue performance, manage costs, and mitigate risk across their businesses. The Senior Product Marketing Manager for Intelligence Services will be the strategic owner for the go-to-market motion behind Alteryx’s most innovative and fast-evolving product portfolio. You’ll define how we talk about AI at Alteryx, position our capabilities against a competitive market, and build programs that drive awareness, adoption, and excitement across every segment we serve.

Requirements

7+ years of product marketing experience in a B2B SaaS environment, with significant experience marketing AI, analytics, or data platform products.
Demonstrated ability to build and execute go-to-market strategies for complex, technical products across multiple personas and market segments.
Deep understanding of the enterprise analytics, business intelligence, or AI market landscape—including key competitors, analyst perspectives, and buyer dynamics.
Exceptional messaging and storytelling skills; ability to translate sophisticated AI capabilities into clear, inspiring narratives for business and technical audiences alike.
Track record of collaborating effectively with Product Management, Sales, Customer Success, and Demand Generation teams in a fast-paced environment.
Experience with launch planning, sales enablement, and analyst relations for enterprise software products.
Comfortable working with product usage data, pipeline metrics, and campaign analytics to measure impact and guide strategy.
Genuine curiosity about AI—you stay current on emerging trends, form strong points of view, and bring those insights into your work.
Experience with or passion for data analytics platforms; hands-on familiarity with Alteryx products is a strong advantage.

Responsibilities

Own the end-to-end product marketing strategy for Ask Alteryx, defining positioning, messaging, and go-to-market plays that clearly articulate the value of conversational AI within the Alteryx platform.
Develop persona-specific narratives that demonstrate how Ask Alteryx removes barriers to data access for business users, analysts, and data teams—differentiating from generic AI tools and point solutions.
Partner with Product Management to shape the Ask Alteryx roadmap narrative, translating technical capabilities into compelling customer-facing stories and use cases.
Build launch plans, sales enablement materials, and customer content for new Ask Alteryx features, ensuring GTM teams are equipped to drive awareness and trial.
Monitor competitive intelligence across the conversational AI and enterprise analytics landscape, surfacing insights that inform positioning, battlecards, and differentiation strategies.
Collaborate with the broader AI/ML ecosystem to position Alteryx as a trusted enterprise AI partner, connecting Ask Alteryx’s capabilities to broader industry narratives around responsible, governed AI.
Define and maintain the positioning and messaging framework for Auto Insights, articulating its unique value in surfacing actionable intelligence from complex datasets without requiring data science expertise.
Develop use-case-driven content—including demos, customer stories, blog posts, and sales decks—that illustrates the business impact of Auto Insights across key industries and personas.
Partner with Demand Generation to build pipeline-driving campaigns that highlight Auto Insights’ differentiated capabilities in automated analysis, anomaly detection, and natural language storytelling.
Work with Customer Success and Product to identify the highest-value adoption moments for Auto Insights users and build programs that accelerate feature discovery and stickiness.
Drive analyst and press relationships for Auto Insights, preparing briefing materials, positioning documents, and spokesperson talking points that elevate Alteryx’s profile in the AI-powered analytics market.
Own the go-to-market strategy for App Builder, positioning it as the fastest path for analysts and workflow builders to turn their Alteryx solutions into shareable, scalable business applications.
Develop clear messaging that speaks to both builders (analysts, data engineers) and stakeholders (line-of-business leaders, IT) who benefit from App Builder’s no-code/low-code application layer.
Create launch and enablement materials for App Builder updates, ensuring Sales, Partner, and Customer Success teams can clearly articulate the value and competitive advantages.
Identify and develop customer champions who have built high-impact apps with App Builder, turning their stories into compelling case studies, event presentations, and community content.
Partner with the Platform PMM team to ensure App Builder’s value is consistently woven into the broader Alteryx One narrative and cross-product positioning.
Develop and maintain a cohesive Intelligence Services portfolio narrative that connects Ask Alteryx, Auto Insights, and App Builder into a unified, differentiated story about AI-powered analytics at Alteryx.
Lead thought leadership programs—including executive content, event keynotes, analyst briefings, and partner narratives—that position Alteryx as a leader in enterprise AI and intelligent automation.
Partner with Product Strategy and Corporate Marketing to ensure Intelligence Services messaging is integrated into company-level positioning, campaign themes, and brand storytelling.
Define and track adoption, awareness, and revenue metrics for the Intelligence Services portfolio, delivering regular insights and recommendations to senior leadership.
Act as the internal intelligence hub for AI market trends, competitive moves, and customer sentiment—synthesizing inputs from analysts, customers, sales, and community to continuously sharpen strategy.
Develop a comprehensive enablement curriculum for Intelligence Services, including positioning guides, competitive battlecards, discovery question frameworks, and objection handling playbooks.
Partner with Revenue Enablement to deliver training programs that build seller confidence in articulating AI value propositions across all Intelligence Services products.
Create and maintain customer-facing demo assets, solution briefs, and ROI frameworks that support the full sales cycle from awareness through close.
Engage regularly with field teams—including AEs, SEs, and Partners—to gather feedback on messaging effectiveness and evolve materials based on real-world sales conversations.