Director, Product Marketing and Competitive Intelligence

DNSFilter

8h•$180,000 - $210,000•Hybrid

About The Position

DNSFilter is seeking a proactive, energized, and industrious Product Marketing leader to own market positioning, product launches, sales enablement, and competitive intelligence. This role requires a blend of strategic thinking and hands-on execution, acting as both a player and a coach. The ideal candidate will leverage AI as a force multiplier and foster a high-output, low-drama team culture. This is a full-time role with a preference for candidates on the East Coast of North America or in the United Kingdom, requiring eligibility to work without sponsorship. DNSFilter is a fast-paced, hyper-growth SaaS startup committed to making the internet safer.

Requirements

7+ years of professional experience within the cybersecurity industry.
Proven track record in product marketing leadership, with direct ownership of competitive intelligence.
Experience launching products, building positioning, and enabling sales teams at scale.
Demonstrated ability to operate as both a strategic leader and a hands-on executor.
Experience collaborating closely with Sales, Product, and Executive Leadership in a high-growth SaaS or cybersecurity environment.
Practical, hands-on experience using AI tools to accelerate marketing workflows and coaching teams on AI adoption.
Ability to work hours overlapping with ET hours.
Must be eligible to work in the region of hire without sponsorship.

Nice To Haves

Direct experience with MSP and channel sales motions.
Prior analyst relations or industry analyst engagement experience.
Experience building a competitive intelligence program from scratch.

Responsibilities

Own the positioning, messaging, and narrative architecture for the DNSFilter portfolio across MSP, VAR, and Enterprise audiences.
Define DNSFilter's market identity, target audience, competitive advantages, and overall significance, ensuring consistent storytelling across all customer-facing platforms.
Lead end-to-end product launches, including developing launch plans, crafting core narratives, coordinating cross-functional teams, scheduling training, and measuring results.
Build and manage a competitive intelligence function to provide Sales, Product, and Leadership with a competitive edge.
Produce competitive assets such as battlecards, win/loss insights, pricing analyses, and field-ready talking points to ensure sales teams are equipped to compete effectively.
Partner with Sales Enablement to provide Sales and Channel teams with necessary assets, tools, and training, including pitch decks, demo narratives, objection handling, ROI tools, and discovery frameworks.
Engage directly with sales representatives, participate in calls, and iterate on strategies based on deal progression.
Establish a regular cadence of customer interviews, win/loss analysis, analyst feedback, and field signal collection.
Own the case study and testimonial components of the advocacy program and proactively arrange customer interviews at events.
Support the Comms & IR team with analyst relationship management, sourcing customers for RFPs and G2 reviews.
Lead and develop the Senior Product Marketing & Competitive Intelligence Manager, setting high standards and fostering a positive team culture.

Benefits

Pathway to promotion based on results and performance.
Passionate and intelligent colleagues.
Paid company-wide week off at the end of each year.
Flexible Vacation Policy.
Awesome company swag.
Full medical, dental, and vision benefits for US, UK, and Canada-based employees.
Full short-term disability and life benefits.
Long-term disability available.
Retirement savings account options with vested company matching for qualifying employees.
In-person annual gatherings.