Product Marketing Manager - Expert Call Services

AlphaSense

2d•$107,000 - $133,000

About The Position

As the Expert Call Services (ECS) Product Marketing Manager, you will own and drive go-to-market positioning and strategy for the Expert Call Services arm of our business. ECS is the content engine behind AlphaSense’s industry-leading library of proprietary Expert Insights and is a critical part of what makes our decision-grade AI decision-grade. You’ll craft messaging that differentiates ECS from other expert network providers and drive campaigns that build awareness of ECS and support call volume and velocity goals. You’ll partner with our expansion and adoption teams to build cross-sell initiatives that move platform-only customers into call taking customers, and work closely with our enablement team so customer-facing teams have the resources and information they need to message and sell ECS effectively. You’ll also partner with the ECS business team and product team to understand new opportunities and programs and launch these as the offering evolves. The ideal candidate brings curiosity, an execution-oriented mindset, and working knowledge of growth tactics and product-led growth. They should be comfortable collaborating with and informing cross-functional partners. A background in financial services is a plus, but we value experience across diverse B2B content landscapes and are open to candidates from various industry backgrounds. We’re looking for a passionate product marketer who enjoys translating product and market insights into messaging and campaigns that resonate with customers.

Requirements

3-5 years in product marketing, ideally within a high-growth SaaS environment.
Comfortable owning messaging, campaigns, and launches.
Builds strong relationships across marketing, enablement, product, revenue and business teams to drive GTM execution.
Able to independently identify differentiators and translate market and customer insights into clear positioning and messaging.
Experience using customer insights to shape messaging and campaigns, and GTM recommendations.
Experience owning or heavily driving product launches from planning through measurement.
Working knowledge and experience of growth tactics and product-led growth strategies.
Strong verbal and written communication, with the ability to turn complex concepts into clear and compelling messaging.
Ability to synthesize data into insights and recommendations that improve GTM performance.
Background in financial services or expert networks is a plus, with a general acumen for financial content and industry research.

Responsibilities

Own the development of compelling messaging that differentiates ECS from other expert network providers, building positioning documents and frameworks that resonate with the target buyer.
Gather and synthesize customer feedback, surfacing insights that influence product roadmap, messaging, and go-to-market strategies.
Track industry trends and the competitive landscape, flagging shifts that may require an updated approach or help inform product roadmap and positioning and messaging updates.
Own and drive campaigns that build ECS awareness and support call volume and velocity goals, along with cross-sell & expansion, partnering with marketing and revenue teams to bring them to life end-to-end.
Partner closely with product managers to stay informed on roadmap developments and support strategic initiatives within ECS business.
Work alongside the ECS business team to understand and evaluate new GTM opportunities as the offering evolves.
Monitor and interpret key business metrics related to revenue, pipeline, and product adoption, and use those insights to recommend improvements to existing strategies.